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Why Is Cyber Security a Top Priority in Digital Marketing?

by on June 7, 2021 in Uncategorized

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Every online business has to contend with the possibility of a security breach somewhere down the line, including businesses specialising in digital marketing.  

A digital marketer is often looking over an entire website, so if they are not wary enough to recognise a potential threat online, it can cause the website to collapse financially. 

Needless to say, hacks and viruses are very real threats with damaging repercussions. Both the intangible and tangible expenses of a successful cyber-attack can potentially eradicate a company – businesses may even incur an astounding $3.86million as a result of a data breach. 

What do digital marketers need to do to protect their resources and data in the face of this unsettling reality? Or, given the extensive effect of the GDPR (General Data Protection Regulation) – Europe’s complete data protection law – what do the corporate world need to do to comply with the law? 

Read on to understand the importance of cybersecurity for digital marketing and what you can do to prevent easily avertible cyber-attacks. 

Cyber Security and Mobile Users 

In today’s everything-digital society, keeping private information and data security is the top priority for businesses and most individuals. Mobile security is more personal than you think. Our digital footprint could hold our entire identity. Should the data be stolen by someone, recovery can be next to impossible. And even though tech corporations are doing their best to create new defenses through mobile application development, hackers are constantly innovating. 

With great use of data comes great responsibility. For instance, mobile marketing statistics for 2019 have shown that 52.2 percent of all website traffic is made through smartphones and mobile devices. What’s more, it’s expected that there will be close to 5 billion mobile users worldwide by the end of this year. 

With that many users streaming the web on mobile devices, you can understand why it’s so important to protect the information you’re uploading on the internet.

Likewise, this means that protecting your data with cybersecurity is not only imperative for customers but also for marketers and businesses. 

Why Should Marketers Emphasise Cyber Security? 

No matter how poised you are in your business’s abilities, there are new types of hacking techniques and malware that are continually being developed with every passing hour that may be able to penetrate your business’s seemingly impenetrable defences. 

We have history to tell us that even some of the biggest corporations are not immune, as many tycoons have found themselves targeted by malicious methods that have led to considerable loss of confidential consumer and company data. The smartest move would be to buff up your current defences on a regular basis by updating standards such as your current AWS security measures. 

Let’s talk about Cyber Transformation. 

For digital marketers who aren’t aware, cyber transformation is taking information that’s accumulated and making changes within your business to, well, transform and update your security. This will help you better tackle risk management as well as enhance your cyber agenda. Additionally, a cyber transformation will help you reassure employees that they’re still eligible for data breach claims even though you’re taking the right steps for cybersecurity. 

Every corporate wants its transformation to be successful, but nothing is possible without a successful and cost-effective strategy.

How to Build a Solid Cyber Security Marketing Strategy? 

Understand Your Audience

Understanding your audience is important and should be the first move in all marketing strategies. To make sure things go as planned, we recommend creating some audience personas. 

A buyer persona can be a semi-fictional representation of your ideal customer. A persona resembles your target audience and provides tangible insights to help you decide which strategies will work best, including which marketing channels to use, how to communicate, and what kind of messaging will have the desired impact. 

Selling to smaller businesses? Then you should solve issues facing small businesses. For example, creating blogs that focus entirely on high-profile cybersecurity attacks may leave those business owners thinking: “Well, my organisation of 15 people probably isn’t at risk.” On the other hand, stipulating that: 43 percent of cyberattacks are aimed at smaller businesses” will resonate with them more. 

Provide Education 

The truth is that few people outside the tech space know more than what they see in the headlines. For that reason, education is, therefore, imperative when it comes to a cybersecurity marketing strategy. 

Most business owners don’t even take it seriously. They read about cyberattacks in the news and are left asking: what are the dangers? How does this impact my business? How do I mitigate those risks? Where should I start? 

A well-planned cybersecurity marketing strategy needs to answer these questions. 

Another dilemma for digital marketers is that many businesses are arrogantly about the cybersecurity threat to their business. Part of the job involves explaining that the risks are tremendous and the dangers imminent. Content marketing is key here. You can create downloadable content and blogs that seek to educate your target audience. 

Create a Sense of Urgency

As we’ve previously mentioned, not many businesses see cybersecurity as a top priority. One of the challenges is to convince your audience, employees and people you collaborate with that they should. 

One of the reasons businesses are so reluctant to prioritise cybersecurity is because they don’t fully understand the threat. Or it could be because they see the core work as more important and want to focus their time and resources towards that end. 

Your duty is to use your personas to figure out what messaging will persuade your target audience that cybersecurity is imperative – you need to create a sense of urgency. 

But that can only mean you should get your message right. So how can you do it right without terrifying potential customers rather than educating them? 

  • Use your audience persona to figure the right messaging. 
  • Stick to the facts and avoid scare-mongering. 
  • Use stats to outline the reality of the threat. 

Digital marketers are accountable for managing the website that generates revenue for the business. A first step in eliminating any threat is understanding how they work and what potential it has to bankrupt a company. 

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