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Live Streaming for Marketing – How to Make it Work for You

by on September 10, 2021 in Business

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Many companies use live streaming as an additional way to get more traffic to their website and engage their audience. Marketing through live streaming is another way to improve your profits and get more custom. If you are considering live streaming for marketing your business or brand, here is how to make it work for you. 

Why You Should Live Stream

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Before we get into making it work for you, it is important to understand why live streaming is so good for business. It allows you to connect with your audience using a more personalised approach. Customers get to see the people behind the brand and so many social media platforms allow you to do this for free. Over 80% of customers would prefer to watch a live stream, rather than reading a blog post. On Facebook, 1 in 5 of all video content on there is live streamed. With so many businesses getting behind this new way of marketing, you’d be a fool not to.

Equipment

Before live streaming, you will need to invest in the right equipment. For many social media platforms, all you need is a mobile phone or a good webcam. Using the best webcams allows you to create engaging and professional content that stands out. Don’t forget lighting and good sound. It might be worth investing in a microphone kit.

Creating Content

Once you have set up for a live stream, you need to have a plan of action. It is no use starting a live stream and talking about the first thing that pops into your head. Like any other form of marketing, a strategic live streaming plan is a must. This is the chance for you to engage with your audience, live on camera. Some businesses take this time to do question and answer sessions, or live giveaways.

Others use live streaming to market a new product and get people’s opinions. Whilst being prepared is a must, make sure your content does not look staged. The fun part about live content is that it could change at any time, with a question or a comment from a viewer. Read live comments out and speak back to your audience to keep them entertained. If you aren’t sure what content to live stream, here are 10 things to get you started. 

Promotion

Promoting your live stream can help you gain a bigger audience and some excitement before the show. Many social media platforms allow you to schedule your live show, so that your followers will be notified before it happens. Create some posts about the live stream, including some things you may be covering and what you want to hear from your audience. Click here for eight easy steps to promoting your live stream.

To make live streaming work for you, make sure to get the best equipment. Have a plan of action for your live stream and promote this well on your social media platforms. Doing this can help to market your business and reach more customers in a fun, engaging way.

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