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How to Create an Instagram Content Plan for Your Business?

How to Create an Instagram Content Plan for Your Business

With so much going on in the last few years, Instagram has been the centre of attraction for marketers, businesses, and brands. One of the researches conducted in 2018 revealed that since 2012 there was a drastic rise in users. Would you believe the users elevated approximately 400%? The study also examined the age bracket that uses Instagram the most. Interestingly, 71% of teenagers and young adults (ages between 18 and 24) make use of Instagram the most. 

Competition with a massive number of users took a toll. It got scarier day by day and the marketers started looking for the best Instagram content plan for their businesses. In this blog post, you will learn “how to create an Instagram content plan for your business in 4 simple ways?”

Tips to Create the Best Instagram Content 

There are numerous ways to find the best solution to boost Instagram followers or execute a perfect content plan. However, some steps that really help you as the marketer or brand manager to look up to are mentioned below. 

Step 1 – Understand How to Measure the Outcome or Results 

Keep a tap on results. Measure results of your content plan. But the question is how would you do that? Well, check the metrics (comments, reach, engagement rate, and leads to your business). 

Engagement Rate 

To get the exact engagement rate on a post. All you are required to do is to divide the total likes & comments by the exact number of Instagram followers. Here is the example:

Social Followers has 6000 likes and 40 comments with a brand fan base of 200,000. 

The engagement rate will calculate like – (6000 + 40) / 200,000 x 100 = 3.02

Hence, 3.02 is the engagement rate. 


Comments tell about the audience’s reactions and actions through comments. It also reveals the truth of the moment – how well the post was received. Usually, more comments on an Instagram post indicate the level of synchronization or connection established between the brand and the audience. One must feel proud of getting more comments. 


You can get to know about the reach with the help of “Instagram Insights”. What does this metric denote? Well, it is about the exact number of Instagram users who have viewed content on your post. Interestingly, if the same person checks out the post more than once, will be counted again. As in if you checked out Social Followers three times, it will still be counted as three and not one view. 

Prospected Buyers through Leads

Do you have an official website? The one where you sell product or service… if yes, then there are high chances of getting more leads. The leads that can turn into a buyer. That’s the reason why it is a must to link the posts according to the campaign strategy. Also, once your shop or website is linked. You will be determined to check out the number of purchases done through the shoppable link, right? Using the third-party tool “Later” will track down the traffic generated through Instagram. 

Step 2 – Planning Posts in Advance

You know what!? Average posts on Instagram reached 28 times a month. It’s a lot, right? What would you need to do to syn in well and not lose engagement rate? It’s a tad draining at the start but once you will get hang of it, everything will start making sense. All you have to do is to post daily. 

Here a question arises: how to make sure that everything as in posts is published daily? For that, the easiest way is to prepare posts a week in advance. We know it is a bit daunting at the start. But if you see the results of advanced content planning, it will simply blow your mind! 

Remember, content is the first and foremost means of interaction with the audience. That’s the reason why it is important to decide on a theme and letting the audience get familiar with the same branding style, theme, etc. You know why we do that, right? If not, let us tell you these branding tactics will enable your brand to grow as an image.

Another question asked frequently regarding content planning is: how to decide themes? Well, we would recommend you opt for a monthly theme. For example, if it is the breast cancer awareness month (falls in October), then plan a week to bring significant importance of getting checked, etc. You can give it a week but remember, the brand should align with the posts you create for this week. 

Step 3 – Publishing Drafts at Accurate Time

Timings play a vital role in creating an amazing and result-oriented content plan. What you have to do is to ensure that the targeted audience is online at the time of publishing or posting the content. 

In this regard, focus on the target audience. Yes, repeating it because it is the best plan to make things work. So, post content in the mornings or late evening if your target audience is a working type. Otherwise, afternoon or nights are best for students. 

Using third-party apps that actually make things super easy for you include Hootsuite Analytics and SproutSocial. 

Step 4 – Use of Appropriate Hashtags  

Ask yourself what you need the most from the content you post on Instagram? Most of you will say to get maximum reach. If that is your objective, then know the basics. First of all, the right time of posting content will eventually work out for your brand. Besides that, the use of the most relevant yet precise hashtags will do wonders. 

We tend to forget that the use of hashtags can actually make your content viral. To optimize the content on IG, you can rely on the following tips. 

Tip 1: Make sure you are using hashtags that are trending (in your industry). For instance, you are a gamer. You can use #progamer, #badassgamer, etc. 

Tip 2: The use of the most frequently used generic hashtags has the potential of making content go viral. Some examples include #happy, #food, and #love. 

Tip 3: Use a brand name in the niche-driven Instagram profile. For example, #swimming and #sports.

Note: Another point to remember is that you can use 30 or fewer hashtags in a post. However, it is not recommended to use too many hashtags. Reason being, it looks quite spammy and unattractive. Using anything between 4 and 6 hashtags will look best.  

Last Words – How to Create a Content Plan for Instagram? 

It is quite easy to create a content plan for Instagram. However, if you are still unsure of the procedure. Don’t worry. We have got you covered.

How to Create an Instagram Content Plan for Your Business