Shaken & Stirred - Influential Brand Profiling and Positioning

People Are Taking to The Internet More And More to Find a Solicitor

Free Erechim Image on Unsplash

Several situations may require you to reach out to a solicitor, from buying your first home to writing a will. Given that these events are somewhat stressful, it’s essential to find someone with which you can build a good relationship. Not only does a solicitor offer legal advice, but also guidance. Throughout your life, you’ll find yourself in situations that command the assistance of a legal professional. What you need is someone who has your best interests in mind seeing that they’ll be your first point of contact during legal proceedings. When a solicitor accepts to take your case, they must adhere to a set of statutes pertaining to conduct and, most importantly, follow the established laws and ethics opinions. 

Finding the right solicitor might seem like an overwhelming task, but it’s not as complicated as it seems. You can run a search at online databases, which provide information such as practice areas, location, disciplinary records, and reviews. If a law firm doesn’t have good ratings, it risks losing business to the competition. These days, people are more likely to turn to the Internet to find and research a solicitor, especially when dealing with legal matters that require expertise, such as employment solicitors. They no longer count on friends or relatives for recommendations. If the Internet used to be the least favourite option, now it’s the most prominent choice. It’s faster and easier to find a legal professional online.

People Are More Likely to Hire Solicitors with Online Reviews 

Since the dawn of time, the practice of law has been driven by word-of-mouth referrals. Therefore, it’s interesting to see that individuals are now turning to the Internet to ask around. Online reviews are the most important trust signal. More precisely, people are increasingly relying on online reviews to find a legal professional. Many have used websites such as for referrals. Just to be clear, it’s a top-ranking website in the legal community. Getting back on topic, online reviews are paramount for solicitors who’ve traditionally relied upon word-of-mouth from past clients or strategic referrals. 

Online reviews play a key role in client psychology. The point is that online reviews generate brand buzz and affect a person’s decision-making. Quality services combined with persuasive marketing aren’t enough. It’s necessary to create empathy and establish a personal connection throughout the journey. Clients, young ones, in particular, look at online reviews to determine whether or not to hire a solicitor. Reviews have become the most important factor impacting hiring decisions, ranking above price, brand, or commendations from family and friends. Online review signals make up a staggering percent of local search engine ranking factors. Put simply, they make a law firm rank higher in local business organic search engine results.

For The Internet-First Crowd, Mobile Devices Are Just as Good for Doing Online Research

At present, any device can be equipped with appropriate connectivity. Various devices enable web browsing, of which mention can be made of desktop computers, mobile phones, tablets, and wristwatches. If you’re reading this article, chances are that you’re on your smartphone. According to Statista, the U.K. has one of the highest Internet penetration rates in the world. In 2021, there were 62.3 million mobile Internet users. By 2026, this figure is expected to amount to over 65 million mobile Internet users. Speaking of preference, people in the US go for reliable and affordable providers such as Xfinity Internet since they provide great speeds, optimal for mobile viewing. Taking into account the dramatic rise in preference for using the Internet and finding a solicitor, it’s expected that online platforms become more mobile-friendly. 

It’s impossible to ignore the growing importance of the mobile channel and the proliferation of mobile devices. Smartphones and tablets are becoming ever-present in people’s lives, enabling access to a wealth of information in an instant. Currently, the tools for mobile aren’t as robust as they should be. Someone who would like to complete a thorough examination before hiring a solicitor might need to resort to a desktop computer to do their research. Nothing can compare to the big screen experience, after all. Mobil devices are more popular now for accessing the Internet, so having a mobile-friendly website is of the essence. 

Deciding On the Right Solicitor: What Considerations Need to Be Made? 

The Internet is undoubtedly one of the most substantial resources for finding the right solicitor, in spite of the intricate and long-wide options. Most solicitors specialize in certain areas, such as personal injury, employment, clinical negligence, merger and acquisitions, and professional negligence, just to name a few. It’s worthwhile to work with a solicitor that knows the field. For instance, if you’ve been misdiagnosed, you’ll want someone experienced in accurately valuing claims, to ensure you get the compensation you deserve. Hiring a specialist may result in higher out-of-pocket costs, yet the information they provide is truly valuable. 

When you have the names of several good prospects, it’s a good idea to interview the solicitor. Examples of questions to ask during an interview are: 

  • Do you offer free consultations? 
  • How long have you been in practice? 
  • What percentage of your practice is devoted to (the area of practice in question)?
  • How many cases have you represented similar to mine? 
  • Have you ever been the subject of disciplinary action? 

Communication and promptness are the most important factors to consider. Just because someone seems friendly, that doesn’t mean that they’re easy to talk to. Some solicitors have poor communication skills. If you can’t reach your solicitor on time, you’ll lose valuable time. What can be worse than not being able to solve your legal problems? Many argue that it’s important to follow your instinct when hiring a solicitor. Decisions based on first impressions and gut feelings are sometimes effective. 

Final Considerations 

Finding a solicitor is as easy as turning on your computer and going online. For law firms, this translates into more opportunities to show up, but also more opportunities to lose prospective clients or referrals. Marketing for lawyers should be multi-channel. In addition to a great website where people can learn more about the business, it’s necessary to have reviews on Google, Bing, and Yahoo, not to mention solicitor review sites. People will compare a solicitor’s credentials and experience, and perhaps take into account other languages spoken.