Shaken & Stirred - Influential Brand Profiling and Positioning

3 New Trends in Mobile Marketing

3 New Trends in Mobile Marketing

Mobile marketing, which is a marketing activity that promotes services and products on mobile devices like smartphones and tablets, is enormous nowadays. While it used to be a small cog in the digital marketing wheel, today it is the biggest one. With billions of people across the world using their mobile devices to access the internet, it’s never been easier for businesses to communicate with them. Whether it’s via promotional SMS texts, social media or mobile search ads, mobile marketing is the fastest, most direct way that companies can connect with clients. With technology improving all the time, it’s vital for businesses to stay up to date with the latest trends. This is relevant for all companies whether they are digital app such as or are a local retail stores looking to gain more customers. 

So, let’s have a look at some of the biggest trends:

An Increase in Mobile-First Marketing

The biggest trend is of course: mobile marketing is continuing to boom. Although it’s annual growth is predicted to slow down by the end of 2022, it’s still projected to deliver a 10.4% year on year increase. With mobile e-commerce also skyrocketing, businesses need to take advantage, and businesses that aren’t part of the revolution need to get involved. Having a mobile-first marketing strategy will allow you to make the most of the trend. 

Having the most mobile-friendly site is vital. Search engines prefer sites optimised for mobile, as they know if a mobile user clicks into a site that looks clunky and ill-fitting on their screen, they’ll click straight out. So, make sure your site looks as good on a smartphone or tablet as it does on a desktop. Also make sure your site has a fast loading speed. If it is too slow and takes more than 5 seconds on a mobile, it won’t be mobile-friendly. If you are not sure, try running your website through Google’s mobile speed test to check. 

Voice Search Becoming the Norm

With more and more people using voice search than ever before, it is an important mobile trend to jump onto. To stay ahead of the competition, businesses must register for voice search, optimizing their content to be easily found through voice queries. The main reason for this is due to the increase in people using smart speakers. More than half of all smart speaker owners use their devices daily for voice search. 

The trouble many businesses are having with voice search is the search results. As many people speak differently to how they type, businesses are having to cater to the specific speech patterns that many people use as opposed to the typing patterns which were the norm. 

One example of this is in long-tail keywords. When speaking, you are far more likely to use full sentences when searching as opposed to just key terms while typing. 

By making sure your SEO strategy consists of more long-tail keywords to cater to the changes in voice search terms, you are sure to stay on top of this trend. 

Mobile Marketing Based on Location

Recently, location-based mobile ads have been increasing in popularity and value. It’s ideal for reaching the customer at just the right place and time. This is especially great for non-online businesses that rely on a physical location such as restaurants and cinemas. 

There are three different types of location-based mobile marketing. The first is geofencing, which is a radius around a location where ads direct customers to visit. The second is geotargeting which targets based on whether they have been to these locations before. The third is geo-conquesting which relies on your competitors’ target audiences and tries to bring them to your business – through offering mobile coupons for example.