At the beginning of 2021, it was predicted that the UK advertising market would grow by 24.8% and reach a total value of £29.3 billion – it surpassed that by miles. Businesses invested a record-breaking amount of money into new and improved advertising campaigns – harnessing the power of old-school marketing techniques and new ones that created an advertising storm.
The New Year is well and truly underway, so it’s time to explore the expert-recommended marketing techniques that should triumph in 2022.
Bring People Together With Events
In 2021, nearly one-third of all trade events were held as hybrid events – according to Statista. The pandemic forced businesses to adapt to both virtual and in-person attendees. Now, the trend for 2022 switches back to the power of in-person events.
Events are a great way of connecting with consumers and like-minded business people. One study found that 91% of people interviewed after an event said they had a more positive feeling about a brand, and 52% of business leaders think events generate more ROI than any other form of marketing.
Still, despite the promising statistics, you have to hit the nail on the head if you want that all-important ROI and consumer engagement. From catering to the conferences, every detail of the event has to cater to the needs of the attendees. Brands like Events People have a highly-experienced events management team that can help you adapt and cater to those specific needs – their website has all the details, https://weareeventpeople.co.uk/ .
Start by researching successful events to get a feel for the characteristics that make them so engaging.
Dive Into The Metaverse
The Metaverse might soon become the next best thing to add to your digital marketing strategy. It’s a somewhat unexplored digital universe of 3D virtual worlds based on social connection – some say it’s an untapped world of greatness for businesses. Even though experts like Kent Lewis from Anvil Media think consumers won’t care about the Metaverse for years to come, brands can still benefit from a first-mover advantage for the best plot of virtual land.
Experts also say that the Metaverse will open up a new world of metrics that can track consumer engagement with marketing adverts. As users join the Metaverse using virtual reality headsets, marketers could see details like how consumers get to the advert and even what part of the advert they’re looking at based on where they’re looking through the virtual reality headset.
Social Commerce
Electronic commerce, mobile commerce, and now social commerce – something you’ll actually have witnessed a lot of over the last two years. Social commerce is what you might think based on the name – harnessing the power of social media to make sales. And thanks to the rise of TikTok and Instagram reels, experts predict social commerce to be a massive trend in 2022.
It isn’t just the TikTok challenges and Instagram reels that are proving popular – Instagram shops shorten the gap between discovery and sales by hosting the website through Instagram. One click and the customer is on the website. Considering 800,000 shoppers use Instagram to connect with brands, it isn’t a trend to miss.
2022 should be an exciting year for developing marketing trends and the good old reliable tactics we know and love. It’s almost essential to review your marketing strategy at least yearly to analyse current methods compared to emerging trends to create an up-to-date and relevant marketing strategy. What marketing trend will you follow this year?