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How Collaboration Software Can Help Your Marketing Team

by on May 31, 2022 in Advertising, Business, Marketing

Did you know that close to 20% of new companies in the UK – about one in every five businesses – crash and burn within five years? It’s a statistic that’s important to digest.

The same source notes that one of the reasons many businesses fail to remain going is ineffective marketing. Marketing is the lifeblood of any business since it enables you to strategically promote your product and service offerings to a target market. 

So, it pays to equip your marketing team with the tools they need to achieve corporate objectives. One way to help your marketing team accomplish this goal is by using collaboration software. It’s the sort of investment in your workers that will pay dividends.

The global collaboration software segment is worth billions. In fact, Statista says it was valued at close to $16 billion in 2020 and could be worth around $17;9 billion in 2025. If you don’t already have collaboration software, keep reading to see how it can help your marketing team.

Simplified Collaboration

If your business is like many UK companies, some of your workers work in the office and some work from their homes. Last year, north of 4 million people in the UK had worker contracts that permitted flexible working hours. So, flexible working is common. If your marketing team members work from different places, collaboration software will keep them on the same page. They’ll have a centralized place to come together, work as a team, and get things done. The software will allow them to work in real-time at any time. 

Security Baked In

When you buy collaboration software from a reputable vendor, you’ll get premium security features. Intelligent threat detection, security controls, and information governance will ensure that your marketing team members stay safe when collaborating and sharing documents. 

Whether or not they understand all the ins and outs of information security, they’ll be protected. The online threats landscape is enough to keep many business owners up late. But using the right software will help place many of those worries to rest.

Streamlined Workflow

Forbes notes that many small business owners work north of 60 hours per week – about twice as long as regular workers. It adds that workflow automation can help free up small business owners’ time so that they can concentrate on core competencies. 

But automating workflows isn’t just useful for small business owners. The staff they oversee, such as marketing team workers, can also benefit. Workflow automation is about automating routine tasks so that marketing team members can concentrate on creating marketing campaigns that bring in more customers and ring in more sales. 

App Integrations

The best collaboration software will allow for app integration. Your marketing team members won’t want to give up all the useful apps they’re used to working with every day. When you select the right collaboration application, your team will be able to use the apps they love. They’ll be able to access the software they’re familiar with without hampering security.

Boost Productivity

Collaboration software is also about increasing productivity across your marketing department. When you’re able to automate certain tasks and work processes, your staff members will be able to focus more time and attention on mission-critical activities. They won’t have to tend to things that can easily be automated.

If you’re looking for ways to empower your marketing team members to focus more on strategic initiatives, you’ll want to consider collaboration software. It can make a big difference. Of course, one collaboration tool isn’t necessarily as good as another. So, do your research, read reviews, and ask people you know for referrals before choosing one.

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