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Why Google Business Profile Might Be More Important Than Your Website for Local SEO

by on May 5, 2022 in Business, Digital Marketing

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Local SEO is an important marketing technique that is going to help you reach customers in your area when they need your products and services. This has been an important part of your marketing campaign for many years, but Google My Business is changing the way that you rank high for local SEO. 

In the past, your website was your biggest tool for winning with local SEO. While your website is still very important and not something that you should ignore, filling out a Google business profile is important too. This profile is the number one key you need to use to help you really get in front of customers through local SEO. Some of the reasons it is so important include­:

What is Google My Business

Google My Business is a free tool that Google provides to businesses. It is a great way for these companies to publicize their updates and have meaningful interactions with their customers. With a full profile on GMB, your local customers will be able to find your information right away, without having to click through the search engine links. 

Your Google Business Profile is going to be a separate entity from Google My Business, even though they do work together. Your profile will be how your business will appear on the Google search engine when customers find you. Your Google My Business includes the tools you will use to manage that profile. 

Why is Google My Business a Big Deal?

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It is important to not understate how much of an impact Google My Business can have on helping you work on local SEO. If you do not have this business profile in place, then you are really missing out on a prime tool to help differentiate yourself in Google while bringing in more business and traffic to your website. 

In fact, this is critical to helping you with your local SEO strategy. Through this profile, you will be able to utilize more keywords, show up in more of the searches for your products and services, and engage with your customers more than ever before. While using this business profile, you will be able to:

  • Monitor your reviews and respond
  • Answer questions for customers
  • And engage with some of your potential customers

And all of this can be done in one place. You can do other tasks with this as well to help promote your business. Some of these include:

  • Write descriptions of the work you can provide to customers
  • Post featured products
  • Post about events and news

All of this works to provide your customers with a more in-depth image of the business as a whole. The more you fill out your business profile, the more it will go to work for you. 

It is estimated that 40% of online users who conduct a search on Google do not click on any links at all, this shows us that there are more users who find what they need right on the results page. They may be able to learn what they need about you, such as your services, address, and phone number just by completing a search if you do a business profile. 

Despite how important this Google business profile is, it is estimated that 44% of local retailers have not claimed their business listing. This can make it harder for customers to find you, decreases your reach through SEO, and could result in inaccurate information to your customers. Keeping the listing up to date will help you reach your customers better than ever. 

What Do I Need on My Google My Business Profile?

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Your Google My Business profile needs to have as much information as possible on it. This helps make it easier for customers to see whether you offer the products and services that you need and will help them to contact you if they determine you can be useful. Some of the information you should fill out includes:

  • Business name and information: This should include your phone number and address. You can have profiles for different locations if you have more than one. Business hours and any contact information is helpful. 
  • High-quality pictures to show your products and services as well as your business. 
  • Service descriptions: Add as many of these as are relevant to your business and a description of these that can help aid the customer. 
  • History: You can include information on the history of your business too. 

Fill out as many of the open parts of the profile as possible. The more you fill out, the higher you can rank in Google searches. You can frequently update your customers of new information or to comment on reviews or questions that your customers ask. This is a great way to interact with customers and keep your profile active to help with your SEO efforts. 

Outsourcing GMB Work

Many business owners are worried about filling out their profile and doing all the work that comes with setting up their Google Business Profile. This is such a critical component to your local SEO marketing campaign that you want to make sure you do it the right way. 

The good news is that you can outsource your GMB SEO work to another company. There are many marketing companies that are skilled at creating business profiles and handling all the components of Google My Business. Since they already know the right way to get this done, it makes sense to utilize their skills to help you have the best business profile for local SEO. 

Setting Up Your Google Business Profile

While you need a strong business website to direct your customers to and improve profits, it is also worth your time to focus on creating a winning Google My Business profile to help with local SEO. With a little time and a good business profile page, you will be able to reach your local customers when they need you the most. 

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