Your beauty salon falls under the most competitive business on the market today. As a matter of fact, the overall global haircare market including hair salons is projected to increase up to $102 billion by the year 2024. This expanding market is necessitated by the increasing demand for new products and stiff competition.
As a stylist and hair salon owner, you need to understand the importance of capturing customers’ attention and improving your customer experience. With the increasing popularity of digital signage and digital signage software or apps, small businesses such as your beauty salon can deliver an engaging client experience. This digital signage solution is a powerful tool that can truly transform your hair salon in a short time.
Strategically place your eye-catching digital signs inside the salon suite, in the waiting room, and inside the lobby to give your client the immersive customer experience they deserve. Use different types of digital signage for salons to provide beauty tips, pricing, special offers, and the latest trends to your clients during their wait time. In this post, you will explore and learn more about examples of digital signage in salon suites.
1. Digital Signage in Salon Suites: Social Media Wall
You can engage and even attract your potential customers through the social media wall in your salon suite. In this case, you may broadcast your salon’s social media feeds or make engaging posts onto your high-definition displays to keep your clients well entertained and informed in real-time.
Through your social media wall, you can show some interactive filtered feeds of customer testimonials and posts. You can as well make such posts more informative and immersive by use of hashtags bearing your salon’s name on Facebook, Twitter, or Instagram.
2. Digital Signage in Salon Suites: Salon Digital Menu Boards
Your beauty salon’s physical location is a plus when it comes to attracting customers. However, it may need several eye-catching digital menu boards to make it attractive and appealing to your target audience.
The salon’s digital menu boards with changing hairstyles, animations, images, or videos can easily capture your potential customer’s attention. Also, digital menu boards can help you upsell your higher-margin beauty products and services to your customers.
In this sense, salon digital menu boards may help you earn some additional revenue by increasing sales of products such as:
- Hair treatments
- Pedicures
- Highlights
- Peels
- Waxes
- Tans
- Wraps
- Massages
- Facials
- Complete makeovers
3. Digital Signage in Salon Suites: Digital Concierge
Use digital signage in your salon suites to increase your revenue, enhance customer experience and create a welcoming atmosphere for your potential customers. Digital concierges in the form of touch screen kiosks can offer important information to your current and new customers in real-time.
Your clients can easily navigate through the available interactive catalog menus, product information, beauty tips, offers, and promotions as they wait for services. Your digital concierge can as well play a significant role in increasing in-store sales. This form of digital signage may provide the much-needed product details, pricing, and vendor infomercials on the digital screen for your clients to view during their wait time.
4. Digital Signage in Salon Suites: Video Walls
Digital signage screens or video walls are increasingly replacing traditional ways of advertising goods and services. In this case, high-quality seamless 2 by 2 or 3 by 3 video walls can promote your salon suite’s in-house offerings. Make sure to place them at strategic locations such as waiting rooms and lobbies to effectively display images, information, and any other digital content that is in line with your salon business.
On the other hand, use video walls to convert all empty wall spaces within your salon into eye-catching and live marketing video walls. At the same time, take advantage of this digital signage in salon suites to make educational digital display walls that modernize and improve your entire salon’s setup and ambiance.
5. Digital Signage in Salon Suites: Window Display
You may increase your salon’s popularity and revenue by 10 to 15% using the latest versions of digital signage screens in the form of window displays. The window display can help you promote your offers, display new products, provide beauty tips, and showcase your pricing options to any potential customers walking by or waiting to be attended to.
For effective display of images and proper content management, invest in the window display with display sizes starting from 47 inches to 84 inches. Digital signage of these sizes can meet different types of window displays facing the outside traffic. You can achieve this goal by running eye-catching dynamic advertisements for the target market.
Transform Your Salon with Digital Signage for Salon Suites
Shift your attention to digital signage in salon suites and take your business to the next level. Digital signage screens help your salon business connect with clients quickly and effectively in a very short time. Therefore, stay ahead of the competition and retain your most loyal customers by promoting your salon suites using the state-of-the-art digital signage displays mentioned above.