Strategic Marketing That Drives Market Leadership
SCROll STOP has cemented itself as an industry leader in performance-driven marketing, leveraging a data-backed strategy to elevate brands in highly competitive markets. A standout example of our expertise is our collaboration with Anker’s eufy brand, positioning the eufy X10 Omni as the top robotic vacuum in its category.
The Strategy: Helping Anker Rank #1 as a Key Marketing Partner
As one of Anker’s key marketing partners, SCROll STOP was instrumental in making the X10 Omni launch a resounding success. Through a multi-channel campaign spanning social media, influencer partnerships, and offline activations, we transformed the robotic vacuum from a new entrant into a #1 Amazon Best Seller in record time.
Our approach included:
- Expert Endorsements – A strategic collaboration with Dr. Emeka, whose authority in the medical field added credibility to eufy’s product benefits.
- High-Impact Hero Video – A compelling, conversion-driven campaign showcasing the X10 Omni in action.Influencer Marketing Powerhouse – Partnering with 15 Key Opinion Leaders (KOLs) and 12 high-quality assets to drive engagement.
- Viral Social Content – Generating over 4.1M views and 227K clicks on key platforms including Instagram, TikTok, and YouTube.
- Offline Expansion – Extending visibility beyond digital with billboards, mega-events, and premium retail partnerships across the UK.
Campaign Results & Industry Impact
- Amazon Best Seller Ranking – The campaign propelled eufy X10 Omni to the No.1 spot in Amazon’s robotic vacuum category.Massive Engagement – Our campaign outperformed expectations by 277% in clicks and 8% in views, with multiple influencers surpassing 1M+ views per video.
- Multi-Channel Success – The campaign successfully positioned eufy’s smart home products across Argos, Currys, and Very, expanding beyond DTC channels
Key Learnings & Future Growth
Through this campaign, we gained powerful insights into consumer behavior within the home appliance sector:
Authenticity Drives Sales – Expert endorsements and real-life testimonials significantly increase conversion rates.
UGC is Key – User-generated content (UGC) enhances brand credibility and provides cost-effective, high-impact creative assets.
Demographic Precision Matters – Males aged 55-64 achieved a 9.68% CTR, highlighting the value of precise audience targeting.
Testimonials That Speak Volumes
“Working with SCROll STOP has been an absolute game-changer for our brand. Their proactive approach to campaign execution and content creation made all the difference in our X10 launch. From strategy to execution, they delivered high-impact influencer partnerships that generated massive social buzz, driving engagement and awareness across key platforms. Most notably, their efforts played a key role in driving sales momentum, ultimately propelling us to Amazon Best Seller No.1 in record time.”
— Alice, Regional Brand Marketing Manager, Anker Innovations Limited
Beyond eufy: Expanding into the Beauty Category
While SCROll STOP’s work in the home appliance sector has been groundbreaking, we’ve also applied the same strategic excellence to the beauty industry, driving sales and brand awareness for leading global beauty brands. Our data-driven approach, influencer collaborations, and viral storytelling continue to set new benchmarks in digital marketing success.