Promoting your Twitch stream may feel like a mission impossible at first. Basically, there are millions of users out there. Everyone tries to make it big at some point. What makes your streams unique? It sounds impossible to do it, but there are ways to get a decent income with the right form of promotion.
Now, to promote your Twitch stream, you’ll need to rely on a series of different strategies. It’s like any other form of marketing. Besides, what works for some people won’t work for everyone else, so you may need a bit of trial and error to figure out what’s effective for you.
All in all, promoting your Twitch stream covers a series of both internal and external mechanisms. Simply put, you can use internal algorithms on Twitch, get a free view bot, but you can also use external solutions. Here’s everything you need to know about how to promote your Twitch streams.
Use Twitch
Quite a lot of people overlook Twitch and its benefits, yet the platform has some built-in features that can help your content get discovered. For instance, like on other social networks, you can use tags. Use relevant and specific tags for your niche to ensure good results.
Obviously, a bit of research on the most popular tags will certainly help.
Then, don’t overlook channel trailers either. You can create a teaser video or a trailer, similar to movies. Use it to showcase your content, maybe reveal some secret details too.
Showcase your skills, what you stream about, your décor, your computer setup and other decorative items, you name it. Just make sure it creates excitement.
Keep It Consistent
Consistency is critical when trying to gain an audience. Practically, people will get used to your streaming hours and join around that time. Then, you need to do it quite often, at least a few times a week.
Put yourself in your viewers’ shoes. Would you follow someone who posts once in three months? You’re not even sure they’ll ever post again. Keep it consistent and your viewers will most likely follow.
This isn’t all about the frequency of your streams, but also about the daily times. Maintaining a regular schedule will build anticipation, so your viewers are more likely to check in often.
Social Media
Social media is part of every streamer’s life. You’ll need to socialize, join groups for your niche and make friends. Networks like Instagram, Facebook and Twitter work wonders to promote your Twitch stream.
You can share pretty much anything, from short clips and highlights to different types of content, such as what happens behind the scenes.
Feel free to promote your upcoming streams, but at the same time, try to avoid posting your full streams. Otherwise, most people will just watch them on these networks, rather than follow you on Twitch. Instead, offer short clips or teaser videos.
Build a Community Around Your Stream
What happens during your stream is important from more points of view? Sure, you need quality content and consistency, but also a unique idea that can draw attention. However, you’ll be surprised to find out that a good “customer service” beats all these things.
People are more likely to follow someone who’s friendly and offers a nice experience. This means you need to gather a community by interacting with viewers, engaging with them, responding to questions and comments and so on.
The idea is to come up with a welcoming environment. People would rather socialize while watching something fun, rather than being quiet.
Network and Connect
It’s important to network with other streamers in your niche. This isn’t necessarily about connecting with your competition, but about getting in touch with relevant streamers.
Even if you’re not ready to communicate with them, you can connect, share content and even raid their streams in order to gain popularity.
On the other hand, some streamers create their own teams with others in the same niche. They support each other, share their content and collaborate in order to gain a bigger audience.
You can establish such a team yourself or simply find others who offer similar content.
Don’t Overlook Quality
Quality isn’t all about originality. Sure, a great idea will most likely impress and gain popularity in an organic manner. But at the same time, you also need to pay attention to other aspects related to quality.
For example, your stream must be appealing from a visual point of view. The audio should be flawless and crystal-clear as well. If you’re not sure, simply record your audio and video and check the result later.
As for the actual content, it must be engaging. No matter how good an idea is, it becomes completely useless if it’s boring and doesn’t trigger any engagement. It has to be modern, entertaining and offer the possibility to get people involved.