Let’s not pretend eCommerce tech is usually the most thrilling topic in the world. But every now and then, a company comes along that actually makes you look twice. That’s what’s happening with Salesfire right now — and yeah, I know, that sounds a bit like hype, but the results kind of speak for themselves.
Since January 2025, Salesfire’s AI product (fittingly named Salesfire AI) has managed to pick up three major industry awards. The most recent? Tech Platform of the Year at this year’s Prolific North Champions Awards.
Before that, they bagged Best Martech at the Northern Digital Awards, and then the Software Innovation Award from the UK Digital Excellence Awards. That’s three trophies in five months — not bad for a Northern company that a lot of people outside the region probably hadn’t even heard of a year ago.
What’s All the Fuss About?
So here’s the deal: Salesfire AI helps online retailers figure out what their customers are up to, even if they’re being, well, sneaky. Logged out? Switched devices? No problem — the platform still figures out it’s the same person.
It does this by pulling insights from a massive pool of data — like over 1.4 billion shoppers. That’s a lot of clicks and scrolls and abandoned baskets. Salesfire AI uses that data to help retailers send out way more personalised emails and texts based on what people are actually doing on-site, not just what they did last month.
It’s clever, sure. But more importantly, it seems to work.
Proof It’s Not Just Smoke and Mirrors
Take Runrug, a home and living brand. Once they started using Salesfire AI in their emails, their conversion rate jumped by 120%. And email revenue? Up by 50%. That’s the kind of bump that gets noticed — even if you’re not into digital marketing dashboards.
Other names already onboard include Leisure Lakes Bikes (yep, big in cycling) and Serge DeNimes, a luxury jewellery brand. Clearly, this isn’t just for retail giants either — smaller and mid-sized brands are using it too.
The Cookiepocalypse? Not a Problem
As anyone in marketing will tell you, third-party cookies are basically crumbling. And that’s stressing a lot of people out. But Salesfire AI doesn’t rely on those. It’s all about first-party data, which means it works even when browsers get stricter and privacy laws tighten up (hi GDPR).
So yeah, it’s not just smarter — it’s also safer.
What’s Next? Scaling — Fast
CEO Rich Himsworth says the company’s been growing so fast, it’s been hard to hire quickly enough to keep up. That’s the kind of problem most founders want to have, of course, but it’s still a challenge.
“We’ve just expanded our engineering team,” he told me. “That’s going to help us move faster and build out Salesfire AI even more.”
The plan? Bring AI into even more parts of the platform. Smarter insights, deeper targeting, more intuitive automation… that kind of thing. Basically, they’re trying to give retailers the tools to actually understand their customers — not just track them around the internet with ads they’ll ignore anyway.
Curious? Here’s Where to Learn More:
It’s always a bit of a red flag when a company starts winning too many awards too quickly — like, are they peaking already? But in Salesfire’s case, it doesn’t feel like that. It feels like they’re just now shifting into gear.
Let’s see where they go next.