If you’ve been watching TV lately and caught yourself wondering, “Who’s that guy in the new Trivago ad?”—you’re not alone. The man in question is Jürgen Klopp, the charismatic former Liverpool FC manager, now serving as Trivago’s global brand ambassador.
Klopp took over from Tim Williams, the original “Trivago Guy,” known for his laid-back demeanour and casual attire. Williams had been the face of Trivago for years, but the company decided to shake things up. Enter Klopp, bringing his energetic presence and global recognition to the brand.
The campaign, titled “Know Where To Look,” debuted in December 2024. It features Klopp navigating various travel scenarios, emphasizing the ease of finding accommodations with Trivago. The ads are part of a broader strategy to modernize the brand’s image and appeal to a wider audience.
Interestingly, Trivago is leveraging AI technology to tailor these ads for different markets. By using advanced localization techniques, they’re able to adapt the content to resonate with diverse audiences worldwide. This approach reflects a growing trend in advertising, where personalization is key to engagement.
Reactions to the new ads have been mixed. Some viewers appreciate the fresh take and Klopp’s involvement, while others miss the original “Trivago Guy.” Discussions online have touched on everything from the ad’s humor to Klopp’s appearance, particularly his notably bright smile.
Regardless of opinions, Trivago’s move to feature a high-profile figure like Klopp signifies a significant shift in their marketing approach. By combining celebrity appeal with AI-driven customization, they’re aiming to stay relevant in a competitive market.
So, next time you see that Trivago commercial and think, “Isn’t that Jürgen Klopp?”—yes, it is. And his presence marks a new chapter in the company’s advertising journey.