
Remember when text editors were basically just bold, italics, and a few bullet points?
Yeah… those days are gone. Modern WYSIWYG (What You See Is What You Get) editors are experiencing a massive transformation, thanks to AI tools like ChatGPT, Grammarly, Jasper, and others.
As AI tools become mainstream, users don’t just want a place to type anymore; they expect their editor to actually help: understand context, clean up writing, suggest better phrasing, and speed up the whole content-creation flow.
And because of that, the way product teams think about building content-heavy apps is changing fast.
In this guide, let’s explore how WYSIWYG editors are evolving and what this shift means for developers and content creators.
Key Takeaways
- Users now expect WYSIWYG editors to have smart AI features.
- Editors should understand what you’re trying to say, not just fix typos.
- AI can help keep your tone and voice the same throughout your content.
- Auto-formatting makes writing faster by understanding your content’s structure.
- You don’t need to build your own AI to add these features, but you still have to think about privacy and speed.
The Shift in User Expectations
Now, let’s look at how user expectations have evolved.
From Simple Formatting to Intelligent Assistance
Traditional WYSIWYG editors focused on visual editing, like making text bold, inserting images, and creating tables.
But with AI writing assistants becoming everyday tools, users now expect their editors to:
- Understand context: Not just check spelling, but understand what they’re trying to say.
- Suggest improvements: Offer clearer words, cleaner sentences, and better structure.
- Maintain consistency: Keep tone, style, and formatting uniform across long content.
- Save time: Automate repetitive tasks like formatting, summarising, or generating outlines.
And this isn’t just a trend; MIT research found that using tools like ChatGPT reduced writing time by ~40% and improved quality by ~18%.
But understanding the shift isn’t enough. What do users actually expect from modern editors today?
What Users Want Now
Modern users expect WYSIWYG editors to act more like collaborators than tools. They want editors who:
- Predict their needs before they ask.
- Adapt to their writing style rather than forcing a one-size-fits-all approach.
- Provide real-time feedback without interrupting their flow.
- Integrate seamlessly with the existing AI tools they already use.
Bigger studies also support this shift: OECD research shows that generative AI can make writing, editing, and summarising tasks 5–25% more productive. Deloitte also reports that teams using AI save an average of 11.4 hours per week.
How WYSIWYG Editors Are Evolving
Now, let’s walk through the key features developers can add today, with easy examples you can plug into any editor. I’m using Froala here, but the same logic applies to other editors as well.
Step 1: Create Project Structure
Create these files in your project folder:
| ai-editor-demo/ ├── index.html ├── style.css ├── script.js └── ai-mock.js |
Step 2: Add Basic HTML
In index.html, add the following code. This sets up Froala and loads your custom scripts.
| <!DOCTYPE html> <html lang=”en”> <head> <meta charset=”UTF-8″ /> <meta name=”viewport” content=”width=device-width, initial-scale=1.0″ /> <title>AI-Powered WYSIWYG Editor</title> <!– Froala Editor CSS –> <link href=”<https://cdn.jsdelivr.net/npm/froala-editor@latest/css/froala_editor.pkgd.min.css>” rel=”stylesheet” /> <link href=”<https://cdn.jsdelivr.net/npm/froala-editor@latest/css/froala_style.min.css>” rel=”stylesheet” /> <!– Custom CSS –> <link rel=”stylesheet” href=”style.css” /> </head> <body> <div class=”container”> <div id=”status” class=”status”>Ready to explore AI features…</div> <!– Editor –> <div id=”editor”></div> </div> <!– Froala JS –> <script src=”<https://cdn.jsdelivr.net/npm/froala-editor@latest/js/froala_editor.pkgd.min.js>”></script> <!– Custom Scripts –> <script src=”ai-mock.js”></script> <script src=”script.js”></script> </body> </html> |
Step 3: Add Some Clean UI Styling
In style.css, add the following code. This gives a modern and simple layout to make the editor look polished.
| * { margin: 0; padding: 0; box-sizing: border-box; } body { min-height: 100vh; padding: 20px; line-height: 1.6; } .container { max-width: 1000px; margin: 0 auto; } .status { background: white; padding: 12px 20px; border-radius: 8px; margin-bottom: 20px; font-weight: 500; text-align: center; transition: all 0.3s; } .status.info { background: #e3f2fd; color: #1976d2; } .status.success { background: #e8f5e9; color: #388e3c; } .status.error { background: #ffebee; color: #d32f2f; } .status.processing { background: #fff3e0; color: #f57c00; } #editor { background: white; border-radius: 12px; box-shadow: 0 10px 40px rgba(0, 0, 0, 0.2); overflow: hidden; margin-bottom: 30px; } |
Step 4: Create Smart Mock AI Functions
These mock functions imitate real AI responses, which helps keep the tutorial easy to follow while still showing how the features would work in a real editor. You can later replace them with actual APIs such as OpenAI, Hugging Face, Google Gemini, or local models.
Get the code from this GitHub repo to add to your ai-mock.js file.
Step 5: Build the Editor with AI Features
In this step, we’ll add all the JavaScript that powers the AI buttons, editor setup, and UI helpers.
Step 5.1: Helper Functions
These small helpers handle status messages and alerts inside the editor.
| let editor; // holds Froala editor instance // Update status message at the top function updateStatus(message, type = “info”) { const statusEl = document.getElementById(“status”); statusEl.textContent = message; // change text statusEl.className = `status ${type}`; // change color/style } // Show a simple alert function showAlert(message) { alert(message); } |
Step 5.2: Initialise Froala Editor
This sets up Froala, adds AI buttons to the toolbar, and shows live word count.
| document.addEventListener(“DOMContentLoaded”, function () { // Initialise Froala editor editor = new FroalaEditor(“#editor”, { // Toolbar with AI features toolbarButtons: { // Basic text formatting moreText: { buttons: [ “bold”, “italic”, “underline”, “strikeThrough”, “subscript”, “superscript”, ], align: “left”, buttonsVisible: 3, }, // Paragraph formatting moreParagraph: { buttons: [ “alignLeft”, “alignCenter”, “alignRight”, “formatOL”, “formatUL”, ], align: “left”, buttonsVisible: 3, }, // Insert options moreRich: { buttons: [“insertLink”, “insertImage”, “insertTable”], align: “left”, buttonsVisible: 3, }, // Undo, redo, fullscreen, etc. moreMisc: { buttons: [“undo”, “redo”, “fullscreen”, “selectAll”, “html”], align: “right”, buttonsVisible: 2, }, // Our AI buttons aiFeatures: { buttons: [“analyzeSentiment”, “expandText”, “summarizeText”], align: “right”, buttonsVisible: 3, }, }, heightMin: 350, charCounterCount: true, // Editor events events: { initialized: function () { updateStatus( “Editor ready! Try the AI features in the toolbar.”, “success” ); }, contentChanged: function () { // Count words const wordCount = this.html .get() .replace(/<[^>]*>/g, “”) .trim() .split(/\\s+/).length; if (wordCount > 0) { updateStatus(`${wordCount} words written`, “info”); } }, }, }); // Load all AI commands registerAICommands(); }); |
Step 5.3: Register AI Buttons
This function groups all AI features so they are easy to manage.
| function registerAICommands() { registerSentimentAnalysis(); // tone detection registerTextExpansion(); // expand text registerSummarization(); // summarizer } |
Step 5.4: Sentiment Analysis Feature
This reads your text and shows if it’s positive, negative or neutral.
| function registerSentimentAnalysis() { // Add smile icon FroalaEditor.DefineIcon(“analyzeSentiment”, { NAME: “😊”, template: “text”, }); // Add command logic FroalaEditor.RegisterCommand(“analyzeSentiment”, { title: “Analyze Tone & Sentiment”, focus: true, undo: false, callback: function () { // Clean editor text const text = this.html .get() .replace(/<[^>]*>/g, “”) .trim(); // Validate text length if (text.length < 10) { showAlert(“⚠️ Please write at least 10 characters to analyze tone.”); return; } updateStatus(“Analyzing sentiment…”, “processing”); const loader = showLoader(“AI is analyzing your writing…”); // Run mock AI MockAI.analyzeSentiment(text) .then((result) => { loader.remove(); // remove loading UI displaySentimentResult(result); // show modal }) .catch((error) => { console.error(error); loader.remove(); updateStatus(“Analysis failed.”, “error”); }); }, }); } |
What this code does:
- Adds a 😊 icon to the toolbar
- Checks the content length
- Shows a loader while AI processes text
- Uses MockAI to analyse sentiment
- Shows a modal with results

Step 5.5: Text Expansion Feature
This expands short text into longer, detailed content.
| function registerTextExpansion() { FroalaEditor.DefineIcon(“expandText”, { NAME: “+”, template: “text”, }); FroalaEditor.RegisterCommand(“expandText”, { title: “Expand Text with AI”, focus: true, undo: true, callback: function () { const selectedText = this.selection.text(); // get selected text if (!selectedText || selectedText.length < 5) { showAlert( “⚠️ Please select some text to expand (at least 5 characters).” ); return; } updateStatus(“Expanding your text…”, “processing”); const loader = showLoader(“AI is generating content…”); MockAI.expandText(selectedText) .then((result) => { // Insert expanded text this.html.insert(`<p>${result.expandedText}</p>`); loader.remove(); updateStatus(`Added ${result.addedWords} words!`, “success”); }) .catch((error) => { console.error(error); loader.remove(); updateStatus(“Expansion failed.”, “error”); }); }, }); } |
What this code does:
- Adds a “+” icon
- Requires selected text
- Calls mock AI to expand content
- Inserts expanded text back into the editor

Step 5.6: Summarisation Feature
This summarises long paragraphs into short, readable text.
| function registerSummarization() { FroalaEditor.DefineIcon(“summarizeText”, { NAME: “📝”, template: “text”, }); FroalaEditor.RegisterCommand(“summarizeText”, { title: “Summarize Content”, focus: true, undo: false, callback: function () { const text = this.html .get() .replace(/<[^>]*>/g, “”) .trim(); if (text.length < 100) { showAlert( “⚠️ Please write at least 100 characters to create a meaningful summary.” ); return; } updateStatus(“Creating summary…”, “processing”); const loader = showLoader(“AI is summarizing…”); MockAI.summarizeText(text) .then((result) => { loader.remove(); displaySummary(result); }) .catch((error) => { console.error(error); loader.remove(); updateStatus(“Summarization failed.”, “error”); }); }, }); } |
What this code does:
- Adds a 📝 icon
- Requires a minimum amount of text
- Uses mock AI to summarise content
- Shows a summary modal with word stats

Get all the complete code (including all helper functions) from here!
What This Means for Product Teams
If you’re building a content-heavy application, here’s what you need to consider:
1. AI Features Are Now Expected
Users won’t compare your editor to basic text boxes; instead, they’ll compare it to tools with AI capabilities. Plan for AI integration from day one, even if you start with simple features.
2. Focus on User Experience
AI features should enhance, not interrupt, the writing experience. Real-time suggestions are great, but they shouldn’t slow down the editor or distract users.
3. Handle Data Responsibly
If you’re sending text to AI services, data privacy becomes important. Be clear about what you collect, how it’s used, and offer safer options when possible.
4. Performance Matters
AI sometimes takes time.
Use tricks like:
- caching repeated requests
- waiting until the user pauses typing
- processing things in the background
This keeps your editor feeling quick and responsive.
Best Practices
Here are some tips to help you build AI-powered editors that feel smooth, useful, and user-friendly.
- Start simple: Begin with just one or two features, such as tone detection or basic suggestions. Don’t try to add everything at once.
- Use existing APIs: Use services like OpenAI, Anthropic, or specialised writing APIs instead of building AI from scratch.
- Optimise for speed: Cache common suggestions and use debouncing to reduce API calls.
- Provide clear feedback: Show users when AI is processing and allow them to accept or reject suggestions.
- Add fallback options: Not every feature needs the internet; simple offline checks can still improve writing.
- Test with real users: What seems helpful to developers may overwhelm actual users. Real feedback shapes better features.
Common Pitfalls to Avoid
Here are some mistakes that often hurt the writing experience, even when the AI is powerful.
- Over-automation: Don’t let AI make changes without user approval; this frustrates users and can introduce errors.
- Ignoring context: Generic suggestions feel useless. AI needs to consider the user’s domain, audience, and writing style.
- Poor error handling: AI might fail, timeout, or return odd results. Always show clear messages and safe fallbacks.
- Not thinking about privacy: Never send sensitive content to external AI services without consent or clear policies.
- Adding too many features: Adding every possible AI feature makes the editors overwhelmed. Focus on what your users actually need.
The Future of WYSIWYG Editors
The changes we’re seeing today are just the beginning. As AI technology advances, we can expect WYSIWYG editors to become even more intelligent:
- Multimodal understanding: Editors who can read and interpret text, images, audio, and video together.
- Collaborative AI: Smart assistants that adapt to your brand voice or your team’s writing style.
- Real-time translation: Write in one language and publish in many, without extra steps.
- Accessibility improvements: AI that automatically improves readability and supports screen readers more effectively.
- Voice integration: Speak ideas naturally and let the editor structure them into clean content.
The line between writing and collaboration with AI will continue to blur, making content creation more accessible to everyone.
Conclusion
AI isn’t just an extra feature in WYSIWYG editors anymore; it’s something users now expect. UX research from Nielsen Norman Group argues that designers and teams should start planning for AI because AI can meaningfully improve user experience.
For product teams, this means editors need to be built with AI in mind. The good news is you don’t have to build the AI yourself; modern editors like Froala work well with AI APIs. The real focus should be on starting small, keeping the experience smooth, and adding features that truly help users write better content.
Whether you’re creating a blog editor, documentation tool, or a full CMS, AI-powered editing is becoming the new normal. Begin with one feature, test it with real users, and improve as you go. The future of writing tools is already here, and it’s getting smarter every day.
About the Author
Shefali Jangid is a web developer, technical writer, and content creator with a love for building intuitive tools and resources for developers.
She writes about web development, shares practical coding tips on her blog shefali.dev, and creates projects that make developers’ lives easier.