The MarketingBlog · Est. 2001 · Bath, UK
About Us
TheMarketingBlog has been a trusted, independent resource for UK marketers and business owners since 2001 — covering the ideas, campaigns, and strategies that actually move businesses forward. |
Our Story
Will Corry founded TheMarketingBlog in 2001 with a simple idea: that UK marketing decision-makers deserved honest, no-nonsense commentary on their industry, written by someone who understood it from the inside.
His career in publishing began long before the internet changed everything. In South Africa, he launched a weekly newspaper for the FMCG sector, took it to the top position in under ten months, won multiple awards, and eventually sold it to Thomson International. He went on to manage, launch, and develop over 45 B2B magazines, newspapers, an exhibition company, and a tender bulletin operation — experience that gave him a rare and hard-won understanding of what makes content actually work for business audiences.
After returning to the UK, Will built a career as a brand journalist and content strategist, helping B2B clients connect with prospects through editorial-grade content that earns attention rather than interrupting it. His philosophy — combining the credibility of journalism with the commercial purpose of marketing — became the editorial DNA of TheMarketingBlog.
He has been described as one of the most proactive marketing bloggers in the UK, and is known across the industry for pulling no punches. He writes about brand strategy, advertising campaigns, content marketing, and the business of marketing with the perspective of someone who has been doing it — in print, online, and everything in between — since before most current marketing tools existed.
Gavan Corry brings over 20 years of enterprise software and digital experience to TheMarketingBlog. His career has been built at the intersection of technology and marketing — working with some of the world’s leading software companies on go-to-market strategy, content, and digital growth.
His background in enterprise software means he understands not just how to create content, but how to make it findable, competitive, and commercially useful in a landscape that is changing faster than at any point in the industry’s history. He leads the blog’s SEO strategy, content development, and site growth efforts — with a particular focus on identifying high-value informational queries where TheMarketingBlog can genuinely serve searchers better than anyone else.
Gavan’s work on the site combines technical SEO rigour with editorial judgment. He is responsible for the blog’s pillar-and-cluster content architecture, its internal linking strategy, and its growing library of commercial actor identification content — one of the fastest-growing traffic segments on the site.
Where Will brings the editorial instinct shaped by decades in publishing, Gavan brings the digital precision required to make that content perform in a world where Google, AI search, and zero-click results have fundamentally changed how people find what they are looking for.
Why We Exist
Built for people who make marketing decisions
Whether you’re a solo founder trying to figure out your first content strategy, a marketing manager benchmarking what good looks like, or a business owner wondering where your ad budget should go — this site is written for you.
We cover digital marketing strategy, UK marketing news and trends, advertising, social media, technology, and the business of marketing itself. Our goal is simple: give you information you can actually act on.
2001 Year Founded | 25+ Years of Coverage | UK Independent & British |
The People Behind the Blog
Founded on experience. Built on expertise.
Will Corry Founder & Editor Will founded TheMarketingBlog in 2001 after a career spanning business leadership and publishing — including running a major publishing company in South Africa. His commercial background gives the blog a grounded, practical perspective on marketing that’s been trusted by UK business owners and marketers for over two decades. | Gavan Corry Enterprise Software Marketing Gavan works alongside Will at TheMarketingBlog, bringing over 17 years of experience in enterprise software marketing. His deep understanding of how large organisations buy, deploy, and market technology gives the blog genuine authority on B2B marketing, MarTech, and the fast-moving world of AI and enterprise software. |
What We Cover
The full breadth of modern marketing
● Digital Marketing Strategy | ● UK Marketing News & Trends | ● Advertising & Campaigns |
● Social Media Marketing | ● Content & SEO | ● Marketing Technology |
● Small Business Marketing | ● Ecommerce & Retail | ● AI & Emerging Tech |
Get in Touch
We’d love to hear from you
Whether you have a story tip, want to discuss a contribution, or simply want to connect with our team, we’re always happy to talk.
Address 3 Down Lane, Bathampton, Bath, BA2 6UE Telephone 07769 622047 Website www.themarketingblog.co.uk | “Combining the reach of email with the power of social networking — the right offer, to the right individual, at the right time.” — Will Corry, Founder |