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Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

Discover the 6 metrics that will help you prove ROI & understand customer acquisition cost

by on October 9, 2016 in Latest News, Lead Article, Lead story, News you can use

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Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by on November 21, 2013 in Apps, Apps & Software, Ecommerce, Email Marketing, FaceBook, Gadgets, Google, Lead story, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Nuggets, Online Advertising, Online Video, Pinterest, QR Codes, Research, Retail, Retail News, Search Marketing, Twitter, Websites

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.

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Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

by on July 15, 2017 in Digital Marketing, Email Marketing, Latest News, Lead Article, News you can use, Nuggets, Small Business

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client.

Think about it: is it more difficult to sell something to someone who already knows your brand, your product, or to raise brand/product awareness for people with no previous knowledge of your company? That’s right. You got there by yourself, we’re sure.

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Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

Sailthru decreases acquisition costs and increases revenue from new customers for Rent the Runway, SheKnows Media and Betabrand

by on August 22, 2016 in Digital Marketing, Ecommerce, Latest News, Lead Article, Lead story, Retail

Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies, today announces it has decreased new customer acquisition costs by up to 45 percent and increased expected lifetime value by more than 50 percent for brands including Rent the Runway, SheKnows Media and Betabrand.

Through omnichannel customer profiles and a data science-driven product suite, Sailthru enables marketers to connect retention data and acquisition programs to increase spend efficiencies and improve outcomes.

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“Influencer marketing and email tied for first place when marketers were asked for their most cost-effective online customer-acquisition channel”

by on February 28, 2016 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Retail, Small Business, Social Media, Startups

Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.

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The Lumata Group at Mobile Marketing Live – Brand Activation, Customer Acquisition, Engagement & Retention over mobile

by on October 14, 2012 in Ecommerce, FaceBook, Google, iPhone, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Nuggets, Online Advertising, Pinterest, Retail News, Social Media, Twitter

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ACXIOM UNVEILS EMAIL PROSPECT POOL FEATURING 20 MILLION RECORDS TO BOOST ONLINE CUSTOMER ACQUISITION

by on October 27, 2011 in Latest News, Uncategorized

ACXIOM UNVEILS EMAIL PROSPECT POOL FEATURING 20 MILLION RECORDS TO BOOST ONLINE CUSTOMER ACQUISITION : Marketing News from Marketing Clout
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CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

by on May 17, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets

The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics.

The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire.

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Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets, Research, Small Business

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

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