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Why AI, data, and agility will shape the marketing landscape in 2025

Consumers want experiences they can actively control, not just catchy ads. Brands must take an agile, data-first, and privacy-first stance to stay ahead of the competition. To generate the kind of significant interactions that propel growth, this entails investing in

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Personalization Without Risk: How to Safeguard Customer Data in Marketing Campaigns

As businesses collect and leverage increasingly granular customer data, they face a complex challenge: delivering tailored experiences while protecting sensitive information. Recent studies show that 80% of consumers are more likely to purchase from brands offering personalized experiences, but 79%

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Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience

Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive marketplace. Yet, Adobe’s 2024 Digital Trends report shows there’s room for improvement: only 26% of customers rate their digital experiences

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