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Why you should avoid using search engines that collect data

Why you should avoid using search engines that collect data

by on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups

In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.

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Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020 in Business, Digital Marketing, featured item, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020 in Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets, Research

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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How to use B2B data and marketing lists to your advantage

How to use B2B data and marketing lists to your advantage

by on December 1, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets

It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.

And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.

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New guidance published by the DMA to help increase employment rates in the UK’s data and marketing industry

New guidance published by the DMA to help increase employment rates in the UK’s data and marketing industry

by on October 11, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

DMA Talent, part of the Data & Marketing Association, has published new guidance, DMA Talent: Autism Employer Guide, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first.

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What is data science? A beginner’s guide

What is data science? A beginner’s guide

by on September 20, 2019 in Digital Marketing, Lead Article, News you can use, Nuggets

Data is the oil in today’s world of business.

Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.

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Protecting your startup : How remote workers can keep their data safe

Protecting your startup : How remote workers can keep their data safe

by on August 27, 2019 in Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Using remote workers is a smart move for any new startup because it can help to keep costs down, it allows you to utilize skilled workers from around the world and can keep the operation simple and straightforward.

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DMA becomes the Data & Marketing Association

DMA becomes the Data & Marketing Association

by on May 21, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Video

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

by on May 17, 2019 in Business, Digital Marketing, Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

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Scotland must lead the data revolution through ethics and inclusivity .. DMA

Scotland must lead the data revolution through ethics and inclusivity .. DMA

by on April 30, 2019 in Digital Marketing, Events & Awards, Latest News, Lead Article, News you can use, Nuggets, Research, Scotland, Search Marketing

The DMA recently hosted a reception in the Scottish Parliament as part of its Value of Data campaign.

The Value of Data project explores the ethical questions that arise from the use of data and the event brought together MSPs, business leaders and data experts to discuss revolutionising how the professional world views and values data.

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