Get in Touch

Search for: Google

What car related Google searches can tell us about marketing challenges

What car related Google searches can tell us about marketing challenges

by on July 15, 2019 in Google, Lead Article, News you can use, Nuggets, Social Media

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

[more…]

Why getting to the top of Google is important

Why getting to the top of Google is important

by on June 8, 2019 in Digital Marketing, Google, Latest News, Lead Article, Social Media

In the digital world, one of the most powerful search engine tools is Google.

People search and browse different topics, buy stuff online, watch the news, stay connected, and engage, trusting and making decisions based on Google’s results.

Google significantly impacts businesses, so making it on top is everyone’s priority.

[more…]

The new Google’s core algorithm update and other SEO trends

by on November 17, 2018 in Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Social Media

When it comes to both global and local SEO, it is imperative to stay updated; otherwise, it would be difficult to tell what's hot this year and what's not.

Though you might have been an SEO guru in the past, you probably weren't ready for the new SEO trends this year including the bomb that Google dropped on August 2018. Yes, the new Google's core algorithm update.

[more…]

3 simple steps to prepare for Google’s Mobile First Index … exclusive

3 simple steps to prepare for Google’s Mobile First Index … exclusive

by on October 6, 2018 in Digital Marketing, Latest News, Lead Article, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets

Article written by Alex of Climbing Trees 

We all knew the day was coming. For quite some time now, Google has been discussing how influential mobile search has become.

First came the revelation back in 2015 that mobile search volume was greater than desktop. The elder-statesmen (desktop) was dethroned, and Google was not just going to sit idly by.

Not too long afterwards came the announcement of a new mobile-first index. The official release was never given a specific date, merely referred to as the beginning of experiments that will eventually lead to a new index.

[more…]

Google is 20 – How Google shaped the internet

Google is 20 – How Google shaped the internet

by on September 24, 2018 in Business, Google, Latest News, Lead Article, News you can use, Nuggets

How One Company Changed the Online World

Today, Google has become synonymous with search. But its role in shaping our online world and the whole concept of digital marketing runs far deeper.

When a company’s name becomes so strongly linked with its product or service that it becomes a verb in the general lexicon, it is a sure sign that something special has happened. We talk about hoovering the carpet, even if we are using a different brand of vacuum cleaner. And we refer to googling something online.

[more…]

Ranking : How to optimize your E-Commerce website to be on top of SERPs of Google

Ranking : How to optimize your E-Commerce website to be on top of SERPs of Google

by on September 22, 2018 in Digital Marketing, Google, Lead Article, News you can use, Nuggets, Search Marketing, Social Media, Tech

Ever wonder why someone selling online stuff is so bothered about questions like “How to improve the ranking of my eCommerce website” or “How to increase website ranking on Google”.

Well, 33% of the top search engine result on Google get 33% of the traffic, second position gets 18% and the remainder is shared between the following results. In fact, the volume of traffic that web pages listed on the third position and below begins to degrade.

[more…]

Events : WONDER London kicks off 2018 event series with Google Cloud Summit : Madrid

Events : WONDER London kicks off 2018 event series with Google Cloud Summit : Madrid

by on May 10, 2018 in Europe, Events, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

Independent events specialist WONDER London today launches the first in its Google Cloud Summit EMEA event series of 2018, spanning six cities.

The 2000 delegate-strong event is taking place in Madrid today at the Kinepolis Ciudad de Imagen.

Following the success of WONDER London’s production of the 2017 Google Cloud Summit series, the first event of the series involves keynote speakers, including Senior Google Cloud Execs from across EMEA territories, VIP guest speakers and 24 breakout sessions.

The summit also includes a partner showcase of up to 20 brand partners, an exhibition area and an additional Exec Connect event, involving a VIP agenda for key senior customers. The event features a Google product sandbox area where delegates can test products, meet brand partners face-to-face and discuss business challenges and solutions, relating to their expertise in Google Cloud tech. [more…]

“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

“Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before

by on March 2, 2018 in Apps & Software, Business, Gadgets, Latest News, Lead Article, Mobile, Tech, Uncategorized

Adobe makes voice more personal

No matter where you go, “Alexa”, “Okay Google” and “Hey Siri” are being uttered more than ever before. Within the last couple of years, attractive pricing and changing consumer preferences have moved voice-enabled devices quickly through the market and into people’s homes.

In 2017 alone, Adobe Analytics Cloud data showed that online sales were up 103% year-over-year.

[more…]

Adjust releases benchmarks report – Google to dominate app downloads in 2018

Adjust releases benchmarks report – Google to dominate app downloads in 2018

by on March 1, 2018 in Latest News, Lead Article, Mobile, Mobile Marketing, News you can use, Nuggets, Research

  1. Just in ... the 2018 Mobile Benchmarks Report from adjust. Some Key Stats from the Report:

    • Google was dominant in 2017, and will continue to be the most relevant gateway to apps worldwide this year, outperforming other platforms in all categories.
    • Worldwide mobile ad spending increased 33.6% up to $142 billion, with $17 billion being spent on performance ads.
    •Fraud is omnipresent, and the key challenge in 2018, with Games & E-commerce being the most affected verticals.
    • 2 million more apps launched into the stores in 2017, while retention rates rose year on year, despite continued challenges for app developers to retain users.
    • Travel apps have trouble keeping users on board, only a 7% retention rate by day 12.
    • By day 14 after the download, only 13% of app users return. Retention on iOS is consistently higher than on Android, but only by 1-3%.

[more…]