Search for: Point of sale
You have many responsibilities as a retail business owner, but your ultimate goal is to help your company prosper.
Whether you run a produce shop or a spa, it is important to make it as easy as possible for customers to find you and pay you and to handle your accounting. Traditional cash registers may not be your best option anymore.
One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.
This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?
European award winning branding agency, USP Creative has been appointed by Redrow Homes as the retained branding agency for all point of sale materials as part
of a three year contract.
As part of the contract, USP Creative will develop all of the POS materials including the design and fit out of marketing suites alongside design and production of all consumer facing literature and collateral.
USP Creative has worked with Redrow Homes for 22 years, and has developed a number of successful branding campaigns for the housebuilder including the New Heritage Collection brand which launched in 2010. The appointment of USP as retained agency demonstrates the success of the relationship between the two north-west based businesses.
Verifone GlobalBay’s Mobile Point of Sale extends the current point of sale system to mobile devices.
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Bacardi-Martini UK has appointed Five by Five to deliver a UK on and off trade activation strategy for its ultra-premium tequila brand Patrón.
Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy.
London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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