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Facial-tracking study reveals key to successful luxury advertising … Realeyes

Facial-tracking study reveals key to successful luxury advertising … Realeyes

by on November 14, 2017 in Latest News, Lead Article, News you can use, Research, Tech

Sector may be shifting away from a more aloof and elitist past

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. [more…]

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

Movers and Groovers : Former Toluna and Harris Interactive exec joins Realeyes to drive emotion measurement research

by on January 18, 2017 in Business, Latest News, Lead Article, Lead story, Movers & Groovers, News you can use, Research

The rise of emotion measurement technology continues as former senior Toluna and Harris Interactive executive joins Realeyes to help clients achieve greater success using data/research provided by the technology.

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

[more…]

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

by on November 15, 2016 in Latest News, Lead Article, News you can use, Nuggets, Retail, TV

Mihkel Jaatma, Realeyes’ CEO

The results are based on facial recognition technology which measured people’s reactions as they watched the ads:

  • Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact
  • Furthermore, it scored in the highest 1% of ads ever tested among women under 30
  • It’s the most compelling of the last six John Lewis ads (see chart below), the next best being 2011’s “The Long Wait” which scored better than 89% of ads ever measured.
  • The scene of Buster on the trampoline is the most engaging scene ever tested for a John Lewis ad

[more…]

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

Movers and Groovers : Realeyes has appointed David Bilicic as their Head of Global Sales and Strategic Partnerships

by on September 8, 2016 in Latest News, Lead Article, Movers & Groovers, News you can use, Research

Emotion measurement technology firm Realeyes has appointed industry veteran David Bilicic as their Head of Global Sales and Strategic Partnerships, to accelerate their worldwide growth.

Bilicic will be based in New York, reporting to @realeyesit Realeyes CEO Mihkel Jäätma, and will be drawing on over 25 years’ experience to develop the business, with a strong focus on the US market. He is joined by John Tomchek as US-based Commercial Director, previously of Quantifind, another SaaS-based analytics platform. [more…]

MediaCom enters global emotion measurement partnership with Realeyes

by on January 12, 2016 in Advertising, Best advertising story, Digital Marketing, Latest News, Lead Article

The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.

This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.

https://www.realeyesit.com/

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Research : The most engaging High St Christmas ad is…not John Lewis’ Man on the Moon … Realeyes

by on December 15, 2015 in Digital Marketing, Entertainment, Lead Article, Research, Retail, Retail News, Rock 'n Roll, TV

Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.

Here are the 10 most compelling ads from high street retailers as revealed by measuring people's emotions via their facial reactions. NOTE: The data is actual measured data - not based on a survey/questionnaire.

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Measuring people’s emotions – Realeyes makes Unilever’s top 50 start-up list

by on June 19, 2015 in Digital Marketing, Events & Awards, Latest News, Lead Article, News you can use, Research, Retail News, Rock 'n Roll, Social Media



A company that measures people’s emotions via standard webcams as they watch video content, has been selected by Unilever as one of the top 50 start-ups in the world.

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014 in Lead Article, Research, Retail, Retail News, TV, Videos

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

[more…]

Blunders : Matthew Parris v Clacton, Apple unveiled its smartwatch, adconnection & GolfNow, New Nielsen FMCG Research, Simon Lake MD of Gather, Serena Williams Video, Adknowledge & Realeyes

by on September 10, 2014 in Lead Article, Rock 'n Roll

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Adknowledge integrates Realeyes emotion analytics platform into online video campaigns

by on September 9, 2014 in Apps, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Pinterest, Research, Twitter, Videos

Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Adknowledge /  @Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social, mobile, apps, games and sponsored content.  Founded at Oxford University, the Realeyes platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.  [more…]