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“VCCP bolsters media proposition with acquisition of adconnection”

by on November 19, 2015 in featured item, Latest News, Lead story, London & South East, Nuggets

VCCP Media: Mead (l) becomes the chairman of the expanded group, while Becker is the CEO

VCCP, the full service communications agency, has today acquired the independent media agency, adconnection.  The business will be fully merged with VCCP’s existing media operation, VCCP Media, creating a combined media capability with billings in excess of £50m.


VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

by on November 19, 2015 in Advertising, Best advertising story, Business, CRM, Latest News, Lead Article, London & South East, News you can use, Rock 'n Roll, Social Media

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman.

Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.

VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof

Picture .. Catherine Becker and Nick Baum of adconnection.


In the education industry? …. What will happen to your 2015 graduates? We shed some light / adconnection

by on November 13, 2015 in Latest News, Lead Article, Nuggets, Rock 'n Roll

Graphic by Shutterstock


adconnection wins Canary’s £1M media planning and buying account

by on October 30, 2015 in Apps & Software, Digital Marketing, featured item, Gadgets, Latest News, Lead Article, Mobile, Retail, Tech

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]

Exclusive : adconnection CEO, Catherine Becker, on key media trends

by on October 6, 2015 in CRM, Digital Marketing, Ecommerce, featured item, Latest News, Lead Article, News you can use, Nuggets, Online Advertising, Rock 'n Roll, Social Media

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.


Education : adconnection present an “infographic of all the latest clearing stats”

by on August 24, 2015 in Latest News, Lead Article, News you can use, Nuggets


Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

by on August 21, 2015 in Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, QR Codes, Search Marketing

Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection's Catherine Becker.
Media agencies - centre stage rather than side-lined?


The Metro wins Innovations Challenge Award .. adconnection

by on August 3, 2015 in Best advertising story, Digital Marketing, Events, Events & Awards, Lead Article, London & South East, Social Media

The Metro wins Innovations Challenge Award

A shortlist of ten media owners last week pitched their most innovative media ideas to a panel of judges for adconnection’s fourth annual Innovations Challenge.

There was a strong mix of traditional and modern media owners taking part including The Guardian, Metro, Adform, Acast, Visual Voice, Exterion Media, RadioWorks, JCDecaux, AdMaxim and Time.Inc.


The Metro, Time Inc., Adform, The Guardian, Visual Voice, Acast, RadioWorks, JCDecaux, AdMaxim and Exterion Media : All shortlisted for adconnection’s Innovations Challenge

by on July 29, 2015 in Events, Events & Awards, Latest News, Lead Article, London & South East, News you can use

Media owners go head to head in adconnection’s Innovations Challenge

This week, adconnection, the independent media planning and buying agency, will be putting media owners to the test as they host their annual Innovations Challenge; an afternoon of ruthless competition that sees a shortlist of 10 media owners from across the industry compete to be crowned this year’s innovations winner. [more…]

UK’s ‘Challenger Banks’ – five different approaches … adconnection

by on July 7, 2015 in featured item, Latest News, Lead Article, Rock 'n Roll

adconnection is the leading performance media planning and buying agency, working a lot with challenger brands. Their blog highlights the media, advertising and marketing lessons that can be found in the news every day...

Last week the Government cut more of its stake in Lloyds Banking Group, bringing the total raised through the sale of its shares to more than £12.5bn and meaning that the UK taxpayer now owns less than 16% of the bank. Gordon Brown's rescue of Lloyds TSB with over £20bn of public money came to be emblematic of the 2007-09 financial crisis and the severe blow dealt to the reputations of the UK's major high street banks. [more…]