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New investment to reduce the scourge of poorly targeted online ads

New investment to reduce the scourge of poorly targeted online ads

by on July 1, 2020 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.

Top image - Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony

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B2B Marketers : Still need leads – get unlimited article coverage at only £74 pm

by on January 22, 2020 in Business, Latest News, Lead Article, News you can use, Nuggets, Rock 'n Roll, Small Business, Social Media, Startups, Websites

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£40m leads generated for tradespeople via Automated Paid Search

£40m leads generated for tradespeople via Automated Paid Search

by on January 21, 2020 in Digital Marketing, featured item, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

New : Get Work generate leads using Google Ads® and send them directly to you. All you need to do is get in the van and quote them!

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Events : Ogilvy London leads DMA Awards 2019 shortlist nominations

Events : Ogilvy London leads DMA Awards 2019 shortlist nominations

by on October 26, 2019 in Events, Latest News, Lead Article, London & South East, News you can use, Nuggets

Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced

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Tips on how to generate more leads with social media

Tips on how to generate more leads with social media

by on July 3, 2019 in Best advertising story, Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Small Business, Startups

Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.

One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.

However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.

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Ads geared toward older consumers tend to be condescending

Ads geared toward older consumers tend to be condescending

by on May 7, 2019 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets

Ads geared toward older consumers tend to be condescending at best, offensive at worst.

Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

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How to generate roofing contractor leads for your startup

How to generate roofing contractor leads for your startup

by on December 28, 2018 in Business, Latest News, Lead Article, News you can use, Nuggets, Small Business, Social Media, Startups

One of the greatest challenges any business experiences is generating leads. Generating roofing contractor leads is no exception, and it can be a trial-and-error of sorts to know what works.

Generating qualified leads is what drives the roofing business. With some help from www.ippeileads.com and the following steps, you can generate residential and commercial leads for your roofing business.

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Are Facebook ads still worth the investment?

Are Facebook ads still worth the investment?

by on October 26, 2018 in Advertising, FaceBook, Latest News, Lead Article, News you can use, Nuggets, Social Media

There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?

We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.

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“Shocking online abuse directed at people in ads”

by on September 10, 2018 in Lead Article, News you can use, Nuggets, Uncategorized

Channel 4 is revealing the shocking online abuse directed at people in ads. It's in a disturbingly eye-opening break airing on Friday night.

The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They show genuine abusive comments that the ads received, appearing on-screen.

The Maltesers ad, for example, features a disabled actor. We see the cruel comments she received, while a black poet in the Nationwide ad gets racist abuse.The McCain ad shows homophobic comments directed at its portrayal of a same sex couple with a child. [more…]

Want more quality leads – load your latest success story into theMarketingblog

by on September 2, 2018 in Advertising, Business, Digital Marketing, featured item, Latest News, Lead Article, News you can use, Nuggets, Retail, Small Business, Startups, Tech

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