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Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.
Top image - Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony
New : Get Work generate leads using Google Ads® and send them directly to you. All you need to do is get in the van and quote them!
Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced
Ads geared toward older consumers tend to be condescending at best, offensive at worst.
Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.
Channel 4 is revealing the shocking online abuse directed at people in ads. It's in a disturbingly eye-opening break airing on Friday night.
The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They show genuine abusive comments that the ads received, appearing on-screen.
The Maltesers ad, for example, features a disabled actor. We see the cruel comments she received, while a black poet in the Nationwide ad gets racist abuse.The McCain ad shows homophobic comments directed at its portrayal of a same sex couple with a child. [more…]
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— Will Corry (@slievemore) September 2, 2018