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Publisher Discovery, a provider of services for online advertisers, has received an investment of £800k from a consortium of investors led by specialist technology investor Par Equity.
Top image - Tom Bourne (CEO) and Matthew Byrne (Chairman) of Publisher Discovery at the Performance Marketing Awards Ceremony
New : Get Work generate leads using Google Ads® and send them directly to you. All you need to do is get in the van and quote them!
Ogilvy London leads the DMA Awards shortlist with 166 entries still vying for Gold, with MRM//McCann and Proximity London close behind, as the full 2019 shortlist is announced
Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.
One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.
However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.
Ads geared toward older consumers tend to be condescending at best, offensive at worst.
Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.
One of the greatest challenges any business experiences is generating leads. Generating roofing contractor leads is no exception, and it can be a trial-and-error of sorts to know what works.
Generating qualified leads is what drives the roofing business. With some help from www.ippeileads.com and the following steps, you can generate residential and commercial leads for your roofing business.
There has been an increasing about of frustration mounting about the reach of Facebook sponsored ads. But how does it compare to the other Social Media marketing platforms?
We’ll give you the low down on Facebook ads to let you know where your money is best invested in an impartial guide.
Channel 4 is revealing the shocking online abuse directed at people in ads. It's in a disturbingly eye-opening break airing on Friday night.
The ad break, running during popular show “Gogglebox,” features three recent ads by Maltesers, McCain and Nationwide. They show genuine abusive comments that the ads received, appearing on-screen.
The Maltesers ad, for example, features a disabled actor. We see the cruel comments she received, while a black poet in the Nationwide ad gets racist abuse.The McCain ad shows homophobic comments directed at its portrayal of a same sex couple with a child. [more…]
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— Will Corry (@slievemore) September 2, 2018
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.