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How to turn bargain hunters into loyal customers during Black Friday and the January sales

How to turn bargain hunters into loyal customers during Black Friday and the January sales

by on November 6, 2018 in Digital Marketing, Lead Article, News you can use, Nuggets, Online Advertising, Research, Retail News

By Sylvia Jensen, VP of EMEA marketing, Acquia

Brits love getting a good deal. So much so, in fact, that last year, spending around December time for Christmas dropped by 1.5% because consumers brought forward their spending to Black Friday in November instead.

Traditionally, this time of year proves to be rather lucrative for retailers, as they experience big spikes in sales around Black Friday, Cyber Monday, the Boxing Day sales and the January sales.

Black Friday alone last year accounted for an 8% increase in spending compared with the previous year, with retailer John Lewis describing the event as “one of its most successful days”. [more…]

Black Friday flight deals

by on November 23, 2017 in Business, Latest News, Lead Article, News you can use, Nuggets

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Top tips for surviving Black Friday … Craig Summers, UK MD at Manhattan Associates

Top tips for surviving Black Friday … Craig Summers, UK MD at Manhattan Associates

by on November 16, 2017 in Business, Latest News, Lead Article, News you can use, Retail, Retail News

With only a few weeks until Black Friday, many retailers will have been planning their strategies for months. And with consumers last year spending £1.23 billion you can see why this one day has such an impact on a retailer’s calendar.  [more…]

Black Friday mobile shopper data from Adjust

Black Friday mobile shopper data from Adjust

by on December 14, 2016 in Lead Article, Lead story, News you can use

A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US.

The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above a typical Friday in November, this boost was exceeded in multiple by Western European countries, such as Germany (75.6%), France (74.7%), Belgium (79.9%) and Switzerland (73.9%). [more…]

xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by on December 2, 2016 in Lead Article, Lead story, News you can use

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Study of Retailers’ Apps over Black Friday/Cyber Monday Highlights Holiday Mobile Growth

Study of Retailers’ Apps over Black Friday/Cyber Monday Highlights Holiday Mobile Growth

by on November 30, 2016 in Lead Article, Lead story, News you can use

As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile. [more…]

Affiliate Window reports 27% increase in Black Friday online shopping

by on November 29, 2016 in Lead Article, Lead story, News you can use

With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]

Live-data website for Black Friday, analysing data across over 2,000 eCommerce websites

by on November 23, 2016 in Lead Article, Lead story, News you can use

With two days until Black Friday 2016, Affiliate Window have launched a live-data visualisation website: www.awinblackfriday.com. Reporting the events of Black Friday as they unfold, [more…]

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

Research : Black Friday now biggest shopping day of the UK holiday season, according to Adobe Digital Insights

by on October 27, 2016 in Latest News, Lead Article, Lead story, News you can use, Research, Retail, Retail News

Black Friday is now the UK’s biggest online shopping day of the Christmas season, reveals the latest Adobe Digital Insights (ADI) study. Online revenues around Black Friday alone are expected to hit £901 million ($1.1 billion) this year, driven by aggressive sales promotions and its proximity to most peoples’ final pay day before Christmas.

Consumer activity around both Black Friday and Cyber Monday (usually the last Friday and Monday of November, respectively) shows no sign of abating, with spending growth on these two days outpacing annual average growth in the UK by 50 percent. Both are relatively recent imports from the US holiday calendar.

[more…]

Why Black Friday was a missed opportunity for online loyalty programmes …  Collinson Latitude

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

by on December 23, 2015 in Latest News, Lead Article, News you can use

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic – and profitable – opportunity to build long-term customer engagement is in danger of being missed.

Since crossing the Atlantic a few years ago, Black Friday has quickly become the biggest day of the year for UK retailers, with flash sales and extended opening hours signalling the start of the Christmas shopping season. [more…]