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Here’s why how much you pay employees influences your brand reputation

Here’s why how much you pay employees influences your brand reputation

by on September 17, 2019 in Latest News, Lead Article, News you can use, Nuggets

How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.

When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.

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Fair trade insight : “Fair trade can potentially enhance brand reputation in consumers’ eyes” / Jack Miles, Associate Director, Northstar Research Partners

by on May 9, 2014 in Latest News, Lead story, News you can use, Research, Retail

Fair trade insights for World Fair Trade Day: What do consumers think about brands with a fair trade ethos? Jack Miles, Associate Director, Northstar Research Partners

As we’re approaching World Fair Trade Day, which will be celebrated across six continents on 10th May and led by the World Fair Trade Organization, it feels appropriate to look in detail at what fair trade means for brands and consumers today. The concept of fair trade (that is, the ethical and sustainable sourcing of products) has become an important part of brand and product identity for many companies in recent years, but what is its potential value? What do consumers think about fair trade businesses? [more…]

How customer experience is a key differentiator in driving customer loyalty, enhanced brand reputation and substantial revenue growth

by on July 23, 2013 in Advertising, Apps, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, London & South East, Media, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, PR, QR Codes, Retail, Twitter

The key to a healthy brand is…

Personalised & relevant information are the pillars of customer loyalty and brand health.   Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.

The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination.  www.thunderhead.com

It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]

Think like a human : How B2B brands can become better storytellers

Think like a human : How B2B brands can become better storytellers

by on June 30, 2019 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Videos

Simon Cliffe, Founder and Director Branch Road writes .... Stories have been used for as long as we can remember.

They’ve framed our cultures, shaped our societies and influenced our behaviour. However, despite storytelling being such an innate human ability, some B2B brands are still getting it wrong.

From lack of authenticity and emotion to too much focus on product features and benefits, many brands still churn out stories that create minimal traction with their audience.

And with increased noise and competition online, good storytelling has now become more critical than ever to create an emotional connection with an audience across a range of channels.

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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019 in Latest News, Lead Article, News you can use, Nuggets

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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Why promotional mugs should be a part of any branding strategy

Why promotional mugs should be a part of any branding strategy

by on January 24, 2019 in Advertising, Events & Awards, Latest News, Lead Article, News you can use, Nuggets

Every successful business has in some way implemented a branding strategy that works.

The primary purpose of branding is to increase customer recognition of a company's name and to make consumers link that name to a particular image or idea.

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Travel brands in trust crisis thanks to fickle holidaymakers

Travel brands in trust crisis thanks to fickle holidaymakers

by on December 5, 2018 in Business, Latest News, Lead Article, Movers & Groovers, News you can use, Research

As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.

In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.

The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.

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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018 in Advertising, Latest News, Lead Article, News you can use, Nuggets, Retail

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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Diversity and Inclusion in marketing – what it means, who has ownership and what brands are planning to do about it

Diversity and Inclusion in marketing – what it means, who has ownership and what brands are planning to do about it

by on November 29, 2017 in Latest News, Lead Article, Lead story, News you can use, Nuggets

Stuart Andrews, Senior Planner,  bigdog

Diversity and Inclusion (D&I) is an undeniably hot topic right now.

Large multinationals recognise its importance. As a result, the marketing and advertising sector is increasingly being challenged to help clients fulfil their obligations and meet evolving consumer and shareholder expectations.

At bigdog, part of The Mission Group, we strive to be at the forefront of these developments, both internally and client work-wise. [more…]

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

Acxiom announces strategic partnership with Data Compliant to help brands accelerate GDPR readiness

by on October 11, 2017 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Tech

Today, Acxiom® (Nasdaq: ACXM), announces a partnership with Privacy and Security consulting company, Data Compliant, to help businesses address the challenges and the pressing need to comply with the fast approaching EU General Data Protection Regulation (GDPR).

With more businesses looking for approaches and solutions to optimise their security and privacy preparations for GDPR, this unique partnership will deliver actionable  ‘Accelerated GDPR Readiness’ programs for clients. [more…]