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How to attract customers to your new online business

How to attract customers to your new online business

by on June 19, 2020 in Business, Digital Marketing, Latest News, Lead Article, Lead story, News you can use, Nuggets, Online Advertising, Small Business, Startups

In recent years, online business has become more popular than ever before.

People are finding different ways to grow their business by promoting online and reaching new customers.

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AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

by on February 24, 2020 in Business, Latest News, Lead Article, London & South East, News you can use, Nuggets, Tech, Virtual Reality

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.

This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

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How to create customer loyalty strategies that work

How to create customer loyalty strategies that work

by on October 10, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

Gaining a customer's attention is one thing, but keeping them is another.
Learn how to create successful customer loyalty strategies here.
Businesses that focus on [more…]

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019 in Latest News, Lead Article, News you can use, Nuggets, Research

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Chocolate : Fixing an age old problem for sweet-toothed customers … + video

Chocolate : Fixing an age old problem for sweet-toothed customers … + video

by on July 8, 2019 in Lead Article, News you can use, Nuggets, Retail

Life’s like a box of chocolates - you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé ould be about to change that.

Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.

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BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

BUPA Global lets customers ‘Live their best lives’ with latest Barbican sponsorship

by on July 3, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets

Bupa Global, the international health insurance arm of Bupa, continues its sponsorship of the Barbican Art Gallery, supporting its newest major exhibition, AI: More than Human.

The sponsorship coincides with Bupa Global’s latest Live Your Best Life campaign, which taps into the daily and social lives of customers with metro-based media placement and insight-driven messaging.

For more information, read the full report here.

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Effective customer engagement tips for your fashion brand

Effective customer engagement tips for your fashion brand

by on May 23, 2019 in Latest News, Lead Article, News you can use, Nuggets, Retail

Engaging with customers is the best way to build loyalty and put your brand on the map. Check out our top tips for starting your own fashion brand right with customer engagement as one of your highest priorities.

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Netherlands premium retailer, de Bijenkorf, selects Vonage’s NewVoiceMedia and Conversation Analyzer solutions to transform its customer service experience

Netherlands premium retailer, de Bijenkorf, selects Vonage’s NewVoiceMedia and Conversation Analyzer solutions to transform its customer service experience

by on May 21, 2019 in Lead Article, News you can use, Nuggets, Tech

Latest .......Vonage (NYSE:VG), a global business cloud communications leader, today announced that de Bijenkorf has selected its NewVoiceMedia (NVM) solution to better serve its customer-base by delivering exceptional experiences.

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Hotelbeds selects Vonage’s NewVoiceMedia contact centre solution to transform service experience for global customer base

Hotelbeds selects Vonage’s NewVoiceMedia contact centre solution to transform service experience for global customer base

by on May 14, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets, Tech

Breaking News

Vonage (NYSE:VG), a global business cloud communications leader, today announced that Hotelbeds, a leading business-to-business bedbank, has selected its NewVoiceMedia (NVM) solution to better serve its global customer-base by delivering exceptional, emotive experiences.

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Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets, Research, Small Business

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

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