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Why is an Operational Data Store Good for Your Business?

by on December 22, 2020 in Uncategorized

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It's widely recognized that database sizes are growing significantly. Growth is happening for many reasons, such as companies needing more data to be [more…]

Nearly half of businesses concerned about impact of “Track and Trace” on data privacy

Nearly half of businesses concerned about impact of “Track and Trace” on data privacy

by on June 16, 2020 in Lead Article, London & South East, News you can use, Nuggets, Research, Uncategorized

The Data & Marketing Association (DMA) have just published the results of its third ‘Coronavirus – The Impact on Business’ survey, highlighting the key concerns, challenges and needs of businesses during this challenging time.

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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020 in Latest News, Lead Article, Research

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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Using first-party data in your digital marketing strategy

Using first-party data in your digital marketing strategy

by on April 14, 2020 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing

Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it.

Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile from external sources.

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Why you should avoid using search engines that collect data

Why you should avoid using search engines that collect data

by on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups

In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches.

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Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020 in Business, Digital Marketing, featured item, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020 in Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets, Research

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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How to use B2B data and marketing lists to your advantage

How to use B2B data and marketing lists to your advantage

by on December 1, 2019 in Business, Latest News, Lead Article, News you can use, Nuggets

It is no secret that the failure or success of your marketing campaigns will be hinging on the quality of your data.

And you wiIl find that when you are in the B2B market, you don’t have quite the same access as B2C marketers might.

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New guidance published by the DMA to help increase employment rates in the UK’s data and marketing industry

New guidance published by the DMA to help increase employment rates in the UK’s data and marketing industry

by on October 11, 2019 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

DMA Talent, part of the Data & Marketing Association, has published new guidance, DMA Talent: Autism Employer Guide, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first.

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What is data science? A beginner’s guide

What is data science? A beginner’s guide

by on September 20, 2019 in Digital Marketing, Lead Article, News you can use, Nuggets

Data is the oil in today’s world of business.

Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.

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