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Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019 in Lead Article, News you can use, Nuggets, Research, Uncategorized

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

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LIDA clinches direct marketing business for Oxfam – the account is estimated to be at £5million

by on November 13, 2014 in Advertising, Latest News, Lead Article, Uncategorized

– Agency secures account following competitive pitch against Rapp and Atomic London –

Oxfam has awarded LIDA @lidalondon its direct and digital fundraising business. The agency won the account following a competitive pitch against 6 pitching agencies that began at the beginning of September, 2014. The incumbent on the account was WPN Chameleon. [more…]

Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

by on November 10, 2012 in CRM, Lead story, Movers & Groovers, Retail, Startups

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.

The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".

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Movers and Groovers : Michael Gillane – the new Marketing Director at Heineken

Movers and Groovers : Michael Gillane – the new Marketing Director at Heineken

by on January 28, 2020 in Lead Article, Movers & Groovers, News you can use

HEINEKEN UK has announced Michael Gillane as their new Marketing Director, succeeding Cindy Tervoort.

She will move within the HEINEKEN Group to take up the role Managing Director of Beerwulf, the company’s business to consumer E-commerce portal for beer lovers, offering Craft and variety beers and draught at home systems.

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Direct Mail Marketing in 2018

Direct Mail Marketing in 2018

by on October 25, 2018 in Best advertising story, Latest News, Lead Article, News you can use, Nuggets, Retail News, Small Business, Startups

 Direct Mail Marketing in 2018

In an increasingly digital world, direct mail marketing may not be your first consideration when you are developing a marketing campaign for your company.

This is partly due to the many other areas of marketing which have been established and are proving popular due to the internet, including revolutionary platforms such as social media. You may be wondering how you can develop a successful direct mail marketing strategy in 2018.

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Movers and Groovers : M&S Executive Director, Customer, Marketing & Digital, Patrick Bousquet-Chavanne is ditched

by on April 18, 2018 in Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets

Marks & Spencer’s Executive Director, Customer, Marketing & Digital, Patrick Bousquet-Chavanne is to leave the retailer next month as it continues its internal restructuring process to create “a family of accountable businesses”.

Bousquet-Chavanne, who joined the business in 2012, has stood down from the board today and will leave at the end of May. His departure comes as M&S decides to devolve its corporate marketing teams, which had previously reported into Bousquet-Chavanne, into the Clothing & Home and Food divisions. [more…]

How direct and digital are colliding to capitalise on real time marketing

How direct and digital are colliding to capitalise on real time marketing

by on October 6, 2017 in Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

By Phil Andrews FIDM, Executive Chairman, Ignition D4

Relying on past behaviour to inform the future is not good enough anymore.

Predicting the needs of the consumer, connecting the dots in real-time and offering relevant, non-intrusive communications faster than the competition is the ultimate sweetspot for any brand. It’s about what is happening now, not what happened then.

But you need to know who the customer is, where they are going, what they are doing and saying, and then capitalise on that information at speed and at scale.

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Movers and Groovers : Becky Brock is the new marketing director at John Lewis

by on January 8, 2017 in Latest News, Lead Article, Movers & Groovers, News you can use, Nuggets

John Lewis has added to its marketing team with the appointment of Becky Brock as marketing director.

Brock will join John Lewis on 20 March from Snow & Rock Group where she is currently marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer director in September 2015.

She will be responsible for all aspects of the retailer’s marketing strategy and will take on the leadership of the CRM, digital, brand and category marketing teams.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

by on June 29, 2016 in Digital Marketing, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Retail, Retail News, Search Marketing, Social Media, Tech, Websites

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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Movers and Groovers : Bauer Media appoints new commercial marketing director

Movers and Groovers : Bauer Media appoints new commercial marketing director

by on May 19, 2016 in Lead Article, Lead story, Movers & Groovers, News you can use, Nuggets

Bauer Media has announced this week that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands.

Liz will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences. Currently Publisher on Bauer Media’s music, film and maturity markets, she has been instrumental in recent innovations such as the launch of Empire Live – a three-day immersive movie and entertainment event.

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