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Marketing tips for the electronics industry

Marketing tips for the electronics industry

by on April 15, 2020 in Latest News, Marketing, News you can use, Nuggets, Uncategorized

The electronics industry tends to be at the forefront of technology and business trends. However, electronics firms often fall short in marketing.

For example, they may rely too heavily on in-store demos, advertising in store circulars and TV commercials. Here are a few modern marketing tips for the electronics industry.

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Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

by on May 23, 2016 in Events, Events & Awards, Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail, TV

eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today.

eBay Advertising’s data reveals that, ahead of the last World Cup, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ all spiked on eBay.co.uk at a total of almost 5,000 on 26th May, as shoppers primed their homes for optimum viewing. A similar uplift is expected this year as the nation gets ready to cheer the UK and Ireland on in a range of sports. [more…]

Consumer electronics : Just what is the most popular gadget in the run up to Christmas?

by on December 21, 2014 in Gadgets, Lead Article, Tech

In the build up to Christmas, for lots of us this means a new gadget under the tree. But if you’re struggling to decide which consumer electronic to get this year perhaps Outbrain’s analysis of the most hottest gadget will help.

Outbrain @outbrain has tracked consumption of 6,035 stories about gadgets published to it’ European network (UK, France, Germany, Spain and Italy) during November 2014. So what gadgets are getting the most buzz from the media, and which are most read about?

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New video about Serena Williams that will inspire you get some exercise / #BeatsElectronics

by on September 10, 2014 in featured item, Lead Article, Retail, Retail News, Videos

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Events : IFA Consumer Electronics Unlimited event comes to Berlin in September

by on August 7, 2014 in Events, Events & Awards, featured item, Lead story, Rock 'n Roll

The highly anticipated IFA Consumer Electronics Unlimited event is on a fast-track to Berlin, with the show starting on September 5th and concluding on the 10th.

Some of the top technology manufacturers will be there, exhibiting all their latest and finest products for the amazement of the many guests set to attend. Among the major consumer trends set to be showcased at this year’s event are curved and cinemascope TVs, Ultra HD TVs, voice and hand movement technologies and computers with “human like” sense to make them more interactive with human communication.

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He makes Steve Jobs look “like a kid playing with an electronics kit at home”

by on February 18, 2014 in Lead story, News you can use

When South Africa’s most successful entrepreneur Elon Musk was in college, he figured three things would affect the future of humanity: the internet, sustainable energy, and multi-planetary life. He wanted to be a part of each. So how has he done so far?

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g2 Field Marketing has been appointed by consumer electronics brand Fitbit

by on September 12, 2013 in Entertainment, featured item, Lead story, Retail News

g2 Field Marketing has been appointed by  consumer electronics brand Fitbit as it places brand ambassadors in UK stores for the first time.

Fitbit is a leading brand in Connected Health category, selling a range of wearable wireless activity trackers and Wi-fi Smart scales that enable users to track their activity levels, sleep patterns and weight. Each product can connect with smartphones, tablets and PCs, allowing the user to track and monitor their daily movements.

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Samsung Electronics – biggest ever marketing campaign for its flagship smartphone, the Galaxy S4

by on May 4, 2013 in Gadgets, Lead story, Mobile, Mobile Marketing

Samsung Electronics this week unveiled its biggest ever marketing campaign for its flagship smartphone, the Galaxy S4. The campaign, which uses the strapline ‘Life Companion’, brings to life the people-inspired innovations behind the new device, and includes TV, print, PR, retail, social media, out-of-home, digital and experiential. [more…]

Your ultimate guide to product lifecycle management

Your ultimate guide to product lifecycle management

by on April 16, 2020 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Retail, Small Business, Startups

In the world of retail, you are only as good as your last product. Your company may have developed the next iPod, and experienced an explosion in sales.

You rode the wave, and enjoyed the success while you reaped the benefits of a dominated market. But eventually, new products aren’t new anymore, and revolutionary technology becomes yesterday’s news.

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Luton flyers – 8 must-have gadgets for travel

Luton flyers – 8 must-have gadgets for travel

by on November 20, 2019 in featured item, Latest News, Lead Article, News you can use, Nuggets, Retail

Ready to fly off from Luton and explore the world? Not without these 8 amazing gadgets you’re not.

They’ll help you to have a seamless and superb travel experience. Sit back and take note.

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