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How to create an effective social media strategy

How to create an effective social media strategy

by on March 25, 2020 in Business, Digital Marketing, FaceBook, featured item, Google, Latest News, Lead story, Media, Mobile Marketing, News you can use, Nuggets, Online Advertising, Pinterest, Social Media, Twitter

Social media is one of the best tools for free advertising the world has ever seen.

With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.

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Is social media good for your business? Discover how it can help your company

Is social media good for your business? Discover how it can help your company

by on February 17, 2020 in Lead Article, News you can use, Nuggets, Small Business, Startups

In today’s fast-paced, digitised world, we’ve come to rely on social media for many things.

Whether we’re keeping in touch with old school friends, building a career as an influencer, networking within our own industry or following our favourite celebrities. But, is social media any good for business?

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Online marketing no-nos : when social media just becomes so-so media

Online marketing no-nos : when social media just becomes so-so media

by on January 4, 2020 in featured item, Latest News, Lead Article, News you can use, Nuggets, Small Business, Startups

When you first launch your business into the vast world of social media, it’s exciting. Getting your first business link and seeing your number of followers rising and people engaging with your posts is strangely satisfying.

However, what happened next? A lull in activity? A drop in engagement? Perhaps even a complete loss of ideas on what to post? Here are several simple mistakes that you can easily avoid in social media marketing – allowing you to focus on what will ultimately work for you.

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Small Business : A guide to social media marketing

by on September 10, 2019 in Latest News, Lead Article, Lead story, News you can use, Nuggets, Small Business, Startups

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Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019 in Lead Article, News you can use, Nuggets, Research, Uncategorized

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

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4 key steps to creating an effective social media strategy

4 key steps to creating an effective social media strategy

by on July 19, 2019 in Business, Latest News, Lead Article, News you can use, Search Marketing, Small Business, Startups

Coming up with a social media marketing strategy can be complicated, especially if you don’t have any background in marketing or advertising.

Luckily, social media is something we all use in our lives. The key is simply knowing where to begin with building an effective social media marketing strategy.

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How to find the best social media contest and sweepstakes ideas

How to find the best social media contest and sweepstakes ideas

by on July 5, 2019 in Apps, Business, FaceBook, Google, Latest News, Lead Article, News you can use, Rock 'n Roll, Small Business, Social Media, Startups, Twitter

It has become a given that, in order to have a successful business, you need to rely heavily on social media. Like it or not, it’s where everyone is and the place where people spend most of their time during the day.

Regardless of your opinion on social media, you need it and so does your business. This is why companies are allocating more and more of their budgets to create successful campaigns on different platforms.

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Tips on how to generate more leads with social media

Tips on how to generate more leads with social media

by on July 3, 2019 in Best advertising story, Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets, Search Marketing, Small Business, Startups

Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.

One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.

However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.

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What kind of images should you be putting on your social media page

What kind of images should you be putting on your social media page

by on May 17, 2019 in Latest News, Lead Article, News you can use, Nuggets

You can say a lot with images. They can even help to improve your marketing strategy.

But finding the right kind of images to post can often be challenging, especially if you’re posting social content on a daily basis.

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Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

Social media giants’ response to fake news and terrorism resembles a “whack-a-mole”

by on April 8, 2019 in Digital Marketing, FaceBook, Google, Lead Article, News you can use, Nuggets, Pinterest, Social Media, Twitter

Mark Skilton, professor of practice at Warwick Business School, said:

"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.

"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.

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