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Lead Story

Four ways sales and marketing teams can perfect pipeline management  

  

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Regardless of sector, product, or service, navigating today’s challenging business environment demands a sustainable flow of sales. In order to achieve this, a robust and measurable sales pipeline is vital for both sales and marketing teams to succeed.  

If managed well, sales pipelines can provide clear snapshots of information, such as the [more…]

The CMO responsibility shift

We’re all familiar with the traditional C-suite structure with a Chief Executive Officer (CEO) sat at the top, with clear reporting lines below. Depending on the organisation the executives sitting directly below the CEO could include a Chief Finance Officer (CFO), Chief Information Officer (CIO) and, of course, Chief Marketing Officer (CMO). But business operating [more…]

Brits can become the boss in less than two hours

Many UK citizens want to pursue their ambition of owning a UK business, yet few people take action to make their dream a reality because they think starting a business is too expensive. But according to new research from the personal finance experts at money.co.uk, People in the UK  can afford to start a business [more…]

How to Choose the Best Website Builder in 2022

If you are also looking to turn the website idea resting in your mind into a reality, a good website builder can be your great friend. Most of us are looking for a great website builder that can provide the full features and ease in website creation. Many midsize or small businesses are looking to [more…]

These four surprising stats will make you rethink how you test your ad creative

As new privacy regulations make effective audience targeting harder and harder, marketers and advertisers are realizing the increased importance of their ad creative in generating leads and sales. In turn, testing ad creative is now a crucial business process and traditional [more…]

Women for Women

Why women are obsessed with makeup

Why women are obsessed with makeup

Makeup has become a staple of western culture for women.

Whether they are staying in at home or going out to a big party, you will often find them with a varying degree of makeup on.

This leads to many people asking why makeup is so important to them.

[more…]

Victory in Europe – a celebration of peace … Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
[more…]

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Four ways sales and marketing teams can perfect pipeline management  

May 18, 2022

  

Image

Regardless of sector, product, or service, navigating today’s challenging business environment demands a sustainable flow of sales. In order to achieve this, a robust and measurable sales pipeline is vital for both sales and marketing teams to succeed. [more…]

The CMO responsibility shift

April 13, 2022

We’re all familiar with the traditional C-suite structure with a Chief Executive Officer (CEO) sat at the top, with clear reporting lines below. Depending on the organisation the executives sitting directly below the CEO could include a Chief Finance Officer [more…]

Brits can become the boss in less than two hours

February 18, 2022

Many UK citizens want to pursue their ambition of owning a UK business, yet few people take action to make their dream a reality because they think starting a business is too expensive. But according to new research from the [more…]

How to Choose the Best Website Builder in 2022

December 14, 2021

If you are also looking to turn the website idea resting in your mind into a reality, a good website builder can be your great friend. Most of us are looking for a great website builder that can provide the [more…]

5 Ways Digital Marketing can Boost your E-Commerce Sales

October 27, 2021

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Many individuals are switching to digital platforms for shopping, especially amidst the pandemic and lockdowns. The U.S. retail E-commerce sales are expected to soar over $908.73 billion in 2021, while 32.6% of U.S. E-commerce sales grew in the first [more…]

Event News

To London and back (virtually) – CI Group race to raise money for charity

To London and back (virtually) – CI Group race to raise money for charity

A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event by together walking, running or cycling the equivalent 150 miles from Oxfordshire to London and back.

[more…]

Victory in Europe – a celebration of peace … Jean Wolfe

Victory in Europe – a celebration of peace … Jean Wolfe

Jean Wolfe writes .. Happy Victory in Europe day.
Our grandparents endured 6 years of war and then a lot of deprivation for years afterwards.  We are going through some deprivation and loss too although not on the same scale.
We are now in Week 7 and it looks as though things may be lifted [more…]