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The launch of Uncommon Knowledge – spearheaded by B2B data guru Simon Lawrence

by on August 7, 2013

This week sees the launch of Uncommon Knowledge, a data, insight and solutions consultancy, spearheaded by B2B data guru Simon Lawrence.

The new venture, founded in response to well-documented shifts within and convergences between the worlds of data, marketing and business strategy, will work with clients looking to employ a strictly data-first approach to their enterprise. Uncommon Knowledge is the solution for businesses who want to reconcile unrivaled data insight with commercial marketing intelligence and understanding.

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Momentum UK announces new rugby partnership / Peter Winterbottom.

by on August 2, 2013

Co-Creation agency Momentum Worldwide has announced a partnership between its UK operation, Momentum UK and Full Contact, a startup rugby consultancy spearheaded by ex England and Lions player Peter Winterbottom.

Momentum’s extensive sports marketing experience will be combined with Winterbottom’s understanding of the past, present and future of the Rugby industry. Integral to the collaboration is Winterbottom’s new role as Director of Rugby at Momentum Worldwide, a position created to harness his understanding of the sport in a business context to drive new sponsorship and investment solutions for Momentum’s clients.

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Limited Space secures significant investment from Integrated Signage Solutions

by on July 26, 2013

Limited Space secures significant investment from Integrated Signage Solutions

Limited Space, one of the leading providers of Out-Of-Home media in the UK shopping mall environment, has secured a significant investment from and agreed a broader strategic cooperation with Integrated Signage Solutions (ISS).

The transaction will allow Limited Space to expand the company’s offering in the UK and overseas markets and give LSL access to new interactive technologies. [more…]

Freeview enlists Gekko for new summer experiential campaign

by on July 26, 2013

Freeview, the UK’s biggest digital television provider, will be inviting shoppers to experience the Great British Tea Party this summer with its new roadshow campaign. The activity, which is conceived, designed and executed by Gekko, will seek to create a fun and engaging experience while promoting the great value that Freeview offers consumers across the UK.

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ASOS and Primark: a match made in heaven?

by on July 25, 2013

The news that ASOS has agreed to offer Primark clothing to customers via its own site promoted a huge reaction across social media channels. Research [more…]

Warrior Football launches Steven Gerrard testimonial site

by on July 25, 2013

Warrior Football is celebrating Steven Gerrard’s upcoming testimonial match, with the help of creative agency Wolfpack, by providing fans with a one-off chance to bid for an exclusive piece of the player’s career history in aid of his charity, the Steven Gerrard Foundation.

Today, Wolfpack,  part of ZAK Media Group, launches its online auction www.gerrardtestimonial.com, which features 630 customised Warrior 2013/14 Liverpool FC home shirts with a special Steven Gerrard Foundation logo, to commemorate the legendary captain’s 630 competitive appearances for the club.  Fans around the globe will have the opportunity to big on the shirts. [more…]

A ‘Maverick’ approach gains Gibraltar UEFA membership

by on July 25, 2013

Team 54: Gibraltar UEFA bid campaign

Leading brand engagement agency, Maverick, was tasked by the Gibraltar Football Association to campaign for Gibraltar to become the 54th National Football Association to join UEFA. The agency undertook a diverse and integrated branding campaign which included digital, experiential and film production.

We take a look in more detail at the campaign that led to Gibraltar being awarded full membership of UEFA in May 2013. [more…]

What does the next 10 years hold for the mobile phone? / Chris Minas, founder of Nimbletank

by on July 24, 2013

No one could have predicted how the mobile would take off to become an item at the centre of our lives. The latest developments in mobile, such as second screen viewing, are taking us beyond the original conception of the mobile and changing consumer habits in new and exciting ways. So, what does the next decade hold for the mobile phone and how can marketers adapt to make room for the next generation of mobile use?

If we look back in history at communication innovation, from the conception of the first telephone in 1897, to the first mobile handsets created by Motorola in 1973, to the smartphones of today; there is a distinct pattern that we can observe. With each evolutionary milestone we can see two key things; one is the impact mobile has had on social behavior globally; the second being rate of pace of innovation has increased at each evolutionary cycle, increasing in ways only previously imagined in science fiction novels. We see this pattern more significantly with mobile phones in particular. The pace of change since 2007 has only been getting faster. by Chris Minas, founder of Nimbletank [more…]

Lovestruck.com and adconnection use TV-harmonised RTB in UK media first

by on July 22, 2013

Leading independent media agency, adconnection, was tasked by Lovestruck to manage the brand's extension into TV advertising.  The agency used brand new technology that enabled Lovestruck to sync real-time bidding (RTB) display activity with large TV spots, capitalising on the rise of multi-screen viewing habits.

We take a look in more detail at the campaign that was recently shortlisted for the MediaTel Connected Consumer Awards and the Thinkbox TV Planning Awards 2013.

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Eclipse Marketing has promoted Mark Osman to Managing Director

by on July 19, 2013

Mark Osman, who joined Eclipse in February 2012 as Director of Commercial Operations, will continue to build on his existing work evolving the four service pillars - CRM & Database, Digital, Insight and Multi-channel Contact Centre - that lie at the foundations of Eclipse’s offering.

He will also provide added value across Eclipse’s illustrious client base which includes high profile names such as Alpro, Harley-Davidson, Ecover, General Motors, RBS, Lexus, and Vodafone. Mark assumes his new role with immediate effect and reports directly into David Pickering, Chairman, Eclipse.

Eclipse

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