Get in Touch

004tat4367

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

by on July 21, 2015

Shrek’s Adventure! London has partnered with marketing specialist, Jaywing, to deliver a mobile-first, fully responsive web platform. The site will help create awareness and support tickets sales for this new Merlin Entertainments attraction, which opened in London on 1st July 2015. [more…]

Movers and Groovers : B STREET appoints new managing director

by on July 8, 2015

B STREET London has strengthened its business offering with the appointment of Mike Spicer as Managing Director. Mike brings over 20 years of business leadership to the agency, having spent most of his career as Managing Director of Arc Worldwide, a division of Leo Burnett.

 

He then went on to be Group MD of Havas / EHS Brann and most recently worked at The Pulse Group. Mike served as the CEO / MD of the exhibitions and events agency with a plan to develop client relationships to deliver an integrated offering and expand the agency’s proposition.

[more…]

Universal Pictures International partners with Rightster to launch global influencer campaign

by on July 2, 2015

Rightster, the leading global multi-platform network for online video, has launched an innovative social influencer campaign across multiple territories in APAC, South America and Europe in partnership with Universal Pictures International. [more…]

WPP acquires majority stake in SET Creative in the US

by on July 1, 2015

WPP announces that it has acquired a majority stake in SET Management, LLC ("SET Creative"), growing its Branding & Identity group. US-based SET engages consumers with brands through physical experiences in retail stores, pop-up stores, trade shows and live events. SET Creative continues that engagement digitally via apps, content creation and social media.

[more…]

Licor 43 launches category leading virtual reality headsets

Licor 43 launches category leading virtual reality headsets

by on June 29, 2015

Licor 43, the leading Spanish liqueur is set to lead the way in alcohol marketing as it is the first liqueur to launch a fully immersive consumer experience using a virtual reality headset.

The headsets will be launched at Imbibe on 29th and 30th June.

[more…]

Why marketers must mix the old with the new … By Hannah Campbell, Operations Director at The Work Perk

by on June 29, 2015

Many marketers have shifted their focus to automated technologies that promise optimised campaigns and impressive results.

But on their mission to understanding how best to benefit from newer techniques and approaches, some marketers may have forgotten about the value of more traditional methods of connecting with their target audience.

Rewarding the Global workforce by delivering great products to office workers desks, free of charge. There is no catch. Visit the website & sign up today!

[more…]

This is a Brand’s World – #BrandsinCannes

This is a Brand’s World – #BrandsinCannes

by on June 26, 2015

BRAND UNION LAUNCHES CANNES FIRST – A UNIQUE RANKING OF THE MOST AWARDED BRANDS AT CANNES LIONS 2015

Brand Union, WPP’s global brand agency, has today launched the first ever brand-led award ranking of its kind at Cannes Lions 2015. It is a unique ranking of the most awarded brands and brand owners .

[more…]

REaD Group set to transform data landscape with launch of next-generation data management platform

by on June 25, 2015

 REaD Group, the UK’s largest independent data communications group, is to launch a first-of-its-kind data management environment to allow brands and agencies to directly access [more…]

Rightster partners with Procter & Gamble for two new digital campaigns

Rightster partners with Procter & Gamble for two new digital campaigns

by on June 24, 2015

Rightster, the leading global multi platform network for online video, today announces two new deals with the global brand, Procter & Gamble.To celebrate Father’s Day, [more…]

Coty appoints ZenithOptimedia Group as global media agency of record

Coty appoints ZenithOptimedia Group as global media agency of record

by on June 23, 2015

Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.

The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany. [more…]