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Uniqlo hands UK media account to ZenithOptimedia

by on June 22, 2015

ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.

ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]

ZAK and New Balance partner on launch of football boot range

ZAK and New Balance partner on launch of football boot range

by on June 19, 2015

As part of an ongoing relationship with independent creative agency ZAK, New Balance today launches ‘Make Chances. Take Chances’, the brand’s advertisement to promote its first collection of football boots. New Balance has introduced the two new boots, both designed for attacking players, but differentiated by style of play.

The Visaro boot is for players who ‘Make Chances’ and the Furon boot for players who ‘Take Chances’. [more…]

#BABYFIRST: Pampers launch first Vlog campaign with Channel Mum

#BABYFIRST: Pampers launch first Vlog campaign with Channel Mum

by on June 16, 2015

THE UK’S top video parenting site Channel Mum has launched its first commercial deal, partnering with leading nappy brand Pampers. The collaboration, which launches this [more…]

ZenithOptimedia UK appoints Mike Clear as head of production

by on June 9, 2015

ZenithOptimedia today announces the appointment of Mike Clear as Head of Production, Newcast UK. Clear joins the agency in the newly created role within Newcast, [more…]

WPP’S BRAND UNION PROMOTES TOBY SOUTHGATE TO WORLDWIDE CEO

WPP’S BRAND UNION PROMOTES TOBY SOUTHGATE TO WORLDWIDE CEO

by on June 1, 2015

Southgate to Oversee Global Network Brand Union, WPP’s global brand strategy and design agency, today announced the promotion of Toby Southgate to Worldwide CEO, effective [more…]

iStock by Getty Images unveils blockbuster campaign demonstrating the power of video

by on May 29, 2015

New campaign created by AlmapBBDO showcases the extraordinary impact of video, available at an affordable price

iStock by Getty Images, the original resource for superior royalty-free stock imagery and video from the crowd, has unveiled a new campaign to promote its innovative video collection. [more…]

Using direct mail to grow your business

by on May 14, 2015

In the current media landscape, with eyeballs and revenues rapidly migrating online, brands are in danger of overlooking the potential of print. Whilst newspaper and [more…]

Unique AlmapBBDO campaign celebrates Getty Images 20th anniversary with 20 years of famous faces

by on May 13, 2015

Getty Images, the global leader in visual communication, has unveiled a new advertising campaign in celebration of its 20th anniversary. Created by Brazilian agency AlmapBBDO, [more…]

ZenithOptimedia acquires Czech & Slovak performance agency B2B Group

by on May 11, 2015

Global media communications group ZenithOptimedia, a part of Publicis Groupe, announced today the acquisition of Czech-Slovak performance marketing agency B2B Group. The agency will be [more…]

Brand Union has been awarded a prestigious British Council for Offices accolade for their new creative space in Clerkenwell

Brand Union has been awarded a prestigious British Council for Offices accolade for their new creative space in Clerkenwell

by on May 5, 2015

Creative space at Brand Union wows British Council for Offices judges.

WPP owned, global brand strategy and design agency, Brand Union has been awarded a prestigious British Council for Offices accolade for their new creative space in Clerkenwell. Brand Union and architects BDG, which designed the offices at 6 Brewhouse Yard, were awarded the Best Fit-Out of Workplace London & South East Award, which recognises the highest quality of work environments.

[more…]