Get in Touch

004tat4367

Movers and Groovers : Brand Union has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director

by on April 29, 2015

WPP owned, global brand strategy and design agency, @brandunion has appointed Iain Ellwood to the new position of Worldwide Strategic Growth Director.

Iain joins the Worldwide team to provide deeper growth expertise for Brand Union's clients to help accelerate brand-driven business growth.

Ellwood joins the global agency after heading up his own management consultancy, Senate, for the last three years. Prior to this, he held the position of Head of Consulting at Interbrand.

[more…]

MEC Access & Marriott Hotels launch new film to amplify the #ReuniteMeWith campaign

by on April 29, 2015

MEC Access, the leading partnerships and content agency, (www.mecglobal.co.uk), has launched a new film to support activity for the Marriott Hotels #ReuniteMeWith campaign as part of [more…]

“Appealing to night owl shoppers” – Marc Michaels,DST

“Appealing to night owl shoppers” – Marc Michaels,DST

by on April 28, 2015

Online shopping is certainly not new and as technology continues to develop at a rapid rate, it will be an even more intrinsic part of consumers’ retail journey.

In 2013 UK shoppers spent £91bn online according to the IMRG-Capgemini eRetail Sales Index, with the figure only increasing through 2014. Internet retailing is massively altering consumers’ shopping habits from the number of channels used before the final purchase is made, through to shopping during hours that were once considered ‘dead space’ for retailers.

The latter point was strongly highlighted in John Lewis’ recent findings (October 2014), which revealed a 30 per cent increase in online shopping between midnight and 6am. ‘Retail therapy’ knows no time limits in today’s connected world.

[more…]

New series of documentary shorts from Toyota TeenDrive365 explores the emotional rite of passage when teens receive their driver’s licenses

by on April 27, 2015

Award-winning Getty Images Reportage Photojournalists Capture Three Families’ Journeys;

Stories Underscore Important Role Parents Play in Teen Driving Safety

In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com. [more…]

POSSIBLE London appoints Simon Law as Chief Strategy Officer

by on April 27, 2015

Creative digital agency POSSIBLE today announced a significant senior appointment to its leadership team in the London office. Simon Law has been appointed as Chief [more…]

“The secret recipe for growth” – Mike Colling, Founder and Chief Executive, MC&C

by on April 16, 2015

With the backdrop of a lingering recession, negative interest rates and rising living costs, output is being increasingly scrutinised and marketers must work harder than ever to demonstrate their value.

Without any need for additional budget, Mike Colling, founder and chief executive of the performance media agency MC&C, explains the secret recipe for business growth...

http://www.mcand.co.uk/

[more…]

Licor 43 to launch Bristol’s first Golden Party at Walkabout Bristol

by on April 16, 2015

Licor 43, the premium Spanish Liqueur, is set to celebrate the launch of Bristol's new Walkabout in style.

The brand will host a Golden Party where consumers will have the chance to enjoy a Mini Beer 43 - its signature serve.

[more…]

Swindon Contact Centre Expands Client Portfolio with Three New Wins

Swindon Contact Centre Expands Client Portfolio with Three New Wins

by on April 13, 2015

Jaywing’s Swindon based contact centre today announces three new telemarketing wins; Neopost, Electrolux Professional and business mobility provider, Alphabet. Each client has tasked Jaywing to [more…]

The Work Perk rounds off Q1 2015 with raft of new sampling campaigns and client wins

by on April 10, 2015

London, 10th April 2015: The Work Perk, @TheWorkPerk has made a strong start to 2015 by kicking off a raft of new sampling campaigns including one for Unilever. The campaign will involve the distribution of Unilever’s new blended butter, Gold from Flora, along with Hovis bread, to a giant one million females working at British companies with the highest prevalence of Mums.

The Work Perk has also been appointed by Maverick Brands, to issue samples of its Coco Libre coconut water @CocoLibre to an office-based consumer group consisting of a very specific age bracket, with an active lifestyle, mostly female and based within a four block radius of a specific location in New York City.

Additionally, The Work Perk has secured a number of new sampling campaigns with existing clients including Pukka Herbs, creator of the delicious and popular Pukka teas.  For further details on The Work Perk and the brands it works with, please visit: http://www.theworkperk.com/

[more…]

Mobile World Congress 2015 – Mapping twitter conversation

by on April 8, 2015

MWC has been and gone for another year. Much has been written about the key speeches, products and trends from this year’s event. In the aftermath of the exhibition, MEC’s social media insight team mapped the online conversations that took place. [more…]