Get in Touch

Will Corry

How to make spending money look like a privilege / Andy Maslen of Sunfish

by on June 14, 2012

I really enjoyed this blog by Andy Maslen of Sunfish. He writes ...

Last month I was delivering a training course in London. I stayed at the Hilton in Docklands. Because I stay in town at least once a month I joined their “frequent flyer” programme: Hilton Honors.

When I booked my room for this latest trip I was delighted to see that as a Hilton Honors member I was eligible for a Custom Upgrade. I could choose from three different upgrades, all involving bigger rooms with better views and even balconies.  But guess what?

[more…]

Massive relaunch is integral to Johnston Press’ new strategy

by on June 14, 2012

Johnston Press has completed the first phase of relaunching its paid-for titles with 22 newspapers unveiling their new designs during the week ending June 1.

Five titles moved from a daily format to weekly publication; nine moved from broadsheet to compact format; three free weekly newspapers relaunched as paid-for titles, and six others relaunched with the new designs. [more…]

Giftcard & Voucher Week reveals its first confirmed partners – Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes

by on June 14, 2012

John Starr, managing director of Clareville, the PR agency that has developed the Giftcard & Voucher week comments: “We’re pleased to welcome onboard our partners for the inaugural Giftcard & Voucher Week and look forward to starting the promotional activities.

As official supporters of Giftcard & Voucher Week, our partners will benefit from increased exposure in the run up to the Christmas period and support the drive to position giftcards and vouchers as the perfect gift, incentive or reward across both the consumer and corporate sectors.”

Launching in November 2012, Giftcard & Voucher Week this week reveals its first confirmed partners. They include: Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes. [more…]

The board was “either incompetent or arrogant” to set itself on “a collision course” with shareholders / WPP

by on June 14, 2012

The shareholder 'spring' sweeping FTSE 100 companies arrived in Dublin yesterday, as investors in advertising giant WPP Plc voted against the pay packages of its directors, including chief executive Martin Sorrell.

[more…]

BIG DATA – Boost creativity by crunching the numbers

by on June 14, 2012

The use of 'Big Data' is the latest, and possibly most powerful, tool in a marketer's arsenal. More than 2.5 trillion pieces of data are created worldwide each day - but how can it be used effectively, and creatively, to influence marketing strategy, when numerous sources provide never-ending tracts of information?

The Creativity Marketing Centre at ESCP Europe Business School's London campus is exploring these questions at a one-day conference on June 28, 2012. More information about the conference can be found at www.creativitymarketing.com. [more…]

Global Daily Deal Association delivers first industry Code of Conduct

by on June 14, 2012

The Global Daily Deal Association (GDDA), the first trade organisation for the daily deal sector, has delivered the industry’s first global Code of Conduct.

We see GDDA membership as a way to show consumers our dependability as a daily deal provider and I’m looking forward to working with the GDDA to improve the industry’s reputation and sustainability,” says Gerard Doyle, CEO of DiscountVouchers.co.uk.

[more…]

Ever really, really want a pizza but don’t have more than a few minutes to get one? (video)

by on June 14, 2012

A1 Concepts from the Netherlands is distributing an Italian-made vending machine that can bake a whole pizza in two and a half minutes. 

[more…]

Starbucks UK and Ireland has unveiled a partnership to create 200 drive-through and 100 conventional stores over the next five years, creating 5,000 jobs

by on June 13, 2012

Kris Engskov, the managing director of Starbucks UK and Ireland, learned a huge amount during his seven years working as the assistant press secretary and personal aide to the former US President Bill Clinton.

On his fellow Arkansas native, Mr Engskov says: "He had a vision for where to take people and how to lead. While Engskov denies it is a turnaround role – citing its growing underlying sales as the time – this theory holds some water, as his appointment coincided with another high-profile executive Michelle Gass becoming president of Europe.

Among the deluge of UK initiatives, 41-year-old Engskov has pushed on with its store refurbishments, has signed up its first franchise partners and has unveiled a partnership to create 200 drive-through and 100 conventional stores over the next five years, creating 5,000 jobs.

[more…]

Fisherman’s Friend increased its sales over a two-month period by 14% while the rest of the medicated throat sweets market declined by 10%

by on June 13, 2012

Figures released this week show that January’s TV advertising campaign by Fox Kalomaski Crossing enabled Fisherman’s Friend, the iconic British extra strong lozenge made by Lofthouse of Fleetwood Ltd, to increase its sales over a two-month period by 14% while the rest of the medicated throat sweets market declined by 10%.

[more…]

Epic tumbles – The heel is woman’s greatest enemy (video)

by on June 13, 2012

mashable.com — We all know Weebles wobble, but they don't fall down. Runway models sure do, though. Comedy engine Worldwide Interweb rounded up the most epic tumbles in this video and used Joe Crocker's "You Are So Beautiful" to set the mood.

[more…]