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Andy Brown

Single customer view: The end of civilisation as we know it? – Adrian Kingwell

by on September 17, 2015

By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (www.mezzolabs.co.uk)

Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already?

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iRiS Software Systems partners with Fiz to deploy real-time local curated content

by on June 19, 2015

iRiS Software Systems, the leading provider of guest-facing technology, has announced its collaboration with Fiz, the innovative travel content platform, to integrate Fiz content to [more…]

People want seamless mobile integration wherever they lay their hat … Sarah Hughes

by on June 18, 2015

By Sarah Hughes, Co- founder of Fiz, www.fiz.com

There have been some very interesting surveys carried out recently looking at, for want of a better expression, our addiction to mobile devices.

According to digital marketing agency Tecmark we use smartphones to carry out a staggering 221 tasks every day, with social media, emails and texts featuring heavily in our use. We also continue this habit when travelling. [more…]

Movers and Groovers : Mezzo Labs strengthens team with top analyst from Denmark

by on June 18, 2015

Mezzo Labs, www.mezzolabs.co.uk, one of the UK's leading independent web analytics agencies, has just hired one of Denmark's top web analysts to join their rapidly growing team in Farringdon.

Waqas Rafiq joins from TDC, the company behind some of Denmark's biggest telcos. Prior to that he worked at various digital agencies, learning his trade in digital marketing. Waqas brings particular expertise in the Adobe Analytics platform, as well as experience in other products within the Adobe Marketing Cloud stack. [more…]

Signal Unveils Upgraded Fuse Platform for Cross-Channel Data Collection

by on April 30, 2015

Marketers Now Have a Single Platform to Collect, Connect and Distribute All Online and Offline Data in Real Time

Signal, (www.signal.co) the global leader in [more…]

Signal Launches Global Strategic Consulting Practice to Help Businesses Engage with Always-On Consumers

by on April 15, 2015

Signal, the global leader in real-time, cross-channel marketing technology, today launched the company’s Global Strategic Consulting Practice. The practice will help enterprise-level companies navigate the [more…]

Global Survey Finds Only Six Percent of Marketers Have a Single View of the Customer, Despite 90 Percent Reporting It’s a Top Priority

by on March 25, 2015

Lack of a Holistic Customer View Hinders Cross-Channel Measurement, Targeting and Personalization, According to Signal Report

London – 25/03/2015 – Marketers overwhelmingly agree that gaining [more…]

Signal Appoints Reality PR As It Expands Its Operations In The UK and EMEA Markets

by on March 12, 2015

Reality PR (www.realitypr.co.uk), specialists in public relations for digital marketing, ecommerce and tech companies has been appointed to manage Signal’s (www.signal.co) UK PR.

Headquartered in [more…]

Signal Appoints Reality PR As It Expands Its Operations In The UK and EMEA Markets

by on March 11, 2015

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Good Morning Snore Solution partners with Paydot to extend brand reach

by on February 17, 2015

Good Morning Snore Solution, the UK’s best selling anti-snoring device, has partnered with affiliate network Paydot to extend brand reach and increase online sales across Europe.

Developed by MPowRx Health and Wellness Products, @BestMorningEver markets to the UK through a strategic cross-channel campaign that includes online sales, resellers and UK clinics.

Affiliate marketing specialists Paydot (www.paydot.com), will be targeting markets in the UK and across Europe using its specialist publisher network of affiliate partners.

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