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Andy Brown

New Signal #Infographic: Why a single view of the customer is vital for marketers:

by on February 11, 2015

“The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, @Signal Signal’s Managing Director EMEA (pictured).

Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data.

http://www.signal.co/

[more…]

JAC Vapour Sees Considerable Rise In Online Sales Of Its E-Cigarettes Through Performance Marketing

by on February 11, 2015

JAC Vapour, the UK’s leading supplier of e-cigarettes and accessories announced today that global sales of its products online have increased exponentially from its affiliate [more…]

Aftershock Partners with Paydot For Its European Affiliate Marketing Strategy

by on February 3, 2015

Aftershock London, the women’s fashion retailer, with over 150 stores and concessions around the world, has partnered with Paydot to launch its online performance marketing [more…]

Digital Marketing and Technology Leader Neil Joyce Joins Signal as Managing Director, EMEA

by on February 3, 2015

LONDON – February 3rd, 2015 –Signal, the global leader in real-time, cross-channel marketing technology, today announced that digital marketing and technology expert Neil Joyce has [more…]

Suite or Best-of-Breed? New research report finds neither digital marketing approach addresses cross-channel data and technology challenges

by on January 21, 2015

London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.

Download the study

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Paydot, The Multi-Niche Affiliate Network, Launches Instant Go-Live Merchant Platform

by on January 21, 2015

20th January 2015: Paydot.com, a division of the Twist360 affiliate network, today announced that its instant go-live merchant platform has been launched in the UK. [more…]

How Valamar Hotels capitalised on Croatia’s remarkable rise in tourism

by on November 25, 2014

Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand

Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.

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How Normans Musical Instruments redesigned its website and improved the user experience to increase conversions by 48%

by on September 24, 2014

Normans, www.normans.co.uk , is one of the country’s leading specialist suppliers of musical instruments and accessories.

Established for over 50 years, the company delivers the highest standards of quality and service to customers in the UK and throughout the world.

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Movers and Groovers : AffiliRed appoints Irene Otero as Communications and Marketing Executive

by on September 23, 2014

AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets .

A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as international promotion for the Ministry of Foreign Affairs in Spain.

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Winners Of The 2014 AffiliRed Awards announced, celebrating outstanding achievement In Performance Marketing For The Travel Industry

by on September 23, 2014

AffiliRed, today announced the winners of this year’s AffiliRed Awards, the annual ceremony recognizing excellence in performance marketing for the travel and tourism industry.

Now in its 3rd year, the AffiliRed Awards celebrate AffiliRed’s recognition of clients, honoured for their outstanding achievement in the management and profitability of affiliate campaigns. [more…]