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Andy Brown

Google and conversion optimizers share a common goal: we all want to make websites better for our users

by on June 17, 2014

By Stephen Pavlovich, CEO and founder of Conversion Factory -

When Google was just a few years old, they wrote an article “Ten things [more…]

ItalyXP appoints AffiliRed to deliver a global campaign promoting brand awareness and business growth

by on June 11, 2014

ItalyXP, the online marketplace that provides a range of selected exclusive offers for unique experiences in Italy’s premier cities, has appointed AffiliRed ( to manage a global marketing programme that will extend brand awareness and increase lead generation.

AffiliRed, which specializes in performance marketing for the travel and tourism sector, will manage the entire digital programme, which includes SEM and retargeting campaigns. These activities will link with a targeted performance marketing campaign through AffiliRed’s affiliate networks. AffiliRed will start the campaign in the UK using the TradeTracker network before rolling out to the rest of Europe and other major territories. The campaign will be used as part of a global expansion programme as ItalyXP ( looks to extend its foothold in key markets. [more…]

Woolies – supplier of specialist car accessories and parts has new website

by on June 4, 2014

Woolies, Europe’s leading provider of specialist car accessories, has announced the launch of a new website as it focuses on eCommerce to increase sales of its range of car products.

Woolies @wooliestrim is the UK company that supplies specialist car accessories and parts to the trade and consumers worldwide. The company appointed Xanthos,, the eCommerce specialist, to build the new website with a framework designed around content, structure and simple navigation. [more…]

8 Quick Tasks to Start Optimising on Mobile

by on May 23, 2014

By Stephen PavlovichCEO Conversion Factoryconversionfactory.comSales from mobile are increasing rapidly – but most companies are being left behind.As the percentage of mobile commerce sales pushes [more…]

The strongest online persuader you’ll ever encounter: Yourself / By Dr Aaron Ballick

by on May 14, 2014

By Dr Aaron Ballick

It’s time we were honest with ourselves about online persuasion, don’t you think? As every day passes, the online environment becomes more and more a part of our daily lives. With this being the case, the search for the best way to persuade us to do this or that, or buy this brand or another, or to use one service or another, has become the holy grail for the marketing industry.

Chinwag Psyche 2014 Conference, Thursday May 15th, at the Museum of London. [more…]

“If you’re not paying for it, you become the product” / The Chinwag Psych London event this Thursday 15th May

by on May 12, 2014

By Dr. Aaron Ballick, Psychotherapist, consultant, and author of The Psychodynamics of Social Networking.

This is a longtime adage often applied to the current state of the digital world where so much appears to be free, but this is only because the price tags are hidden from view. Whether it be Google Search, G-mail, Facebook or Twitter, the service is free, so where’s the catch? One of the catches is obvious and has been the source of so much news lately: privacy.

Whilst privacy is an issue, what concerns me is the nature of social networking and the motivation behind it. It’s something I’ll be talking @ChinwagPsych about at The Chinwag Psych London event on 15th May.


5 top psych tips to help you sell online

by on April 14, 2014

Nathalie Nahai, Web Psychologist and author of “Webs of Influence: The Psychology of Online Persuasion”

Are you selling your products or services online? And have you psychologically optimised your website to maximise your sales? If like me you rely on the web to reach out to prospective customers, there are several psychological techniques you need to know to get ahead of the competition.

I’ll be discussing ways that psychology can be applied to ecommerce at the Chinwag Psych Conference on 15th May but in the meantime, here are 5 top tips to help lift your conversions and make your website work for you.


Danubius Hotel Group appoints AffiliRed as its performance marketing company

by on April 14, 2014

Danubius Hotels Group, with over 45 health spa, wellness and city hotels across Europe, has appointed specialist performance marketing company AffiliRed ( to manage a highly targeted advertising campaign through its affiliate partners.

The Danubius Hotels Group ( is one of Europe’s most significant hotel enterprises with resorts in the UK and popular destinations across Eastern Europe. It will be using AffiliRed to manage an affiliate programme that will deliver a highly targeted advertising campaign created to increase the Group’s online presence and augment sales across Europe.


Europe’s leading summit on behavioural science for business / Chinwag Psych London 15th May 2014

by on March 27, 2014

Europe’s leading summit on behavioural science for business announces a stellar line-up of speakers ready to drill down on psychology, neuroscience and behavioural economics for today’s multichannel business

London UK: Chinwag Psych Londonr  @ChinwagPsych today announced details of this year’s London event which takes place on 15th May 2014 at The Museum of London.

Events : Chinwag Psych – Here’s your link to a special 15% discount code


How IBEROSTAR Hotels & Resorts combined a tailored affiliate marketing programme with digital marketing activities to increase sales and raise global awareness of the brand.

by on February 27, 2014

Background IBEROSTAR Hotels & Resorts is a leading hotel chain with a presence in the major tourist destinations in Spain, the Mediterranean and Caribbean. The [more…]