Andy Brown
Conversion Factory, www.conversionfactory.com, the data driven conversion optimization agency, has appointed Kenneth Grierson as client services manager.
Prior to joining Conversion Factory, Kenneth was the marketing manager at Markco Media, where he developed and co-founded HushHush.com, the discount e-commerce store.
Around Rome Tours, the travel company that provides a range of walking tours, bus tours, bike and scooter rentals in Italian cities has partnered with AffiliRed (www.affilired.com). AffiliRed will manage an affiliate marketing programme targeting the UK and US markets.
Around Rome Tours (www.aroundrometours.com) offers a range of bespoke tours and excursions that uncover the beauty, history and culture of Italian cities. Visitors choose how they want to explore the city with a professional tour guide: either by foot, bus or zipping around on a scooter.
Global weight loss brand to raise awareness and increase leads through performance marketing
MoreNiche, (www.moreniche.com) the premium affiliate network for the health and beauty industry, [more…]
Pharmacy2U, the UK’s leading dedicated online doctor and pharmacy, has appointed MoreNiche (www.moreniche.com) to complement its affiliate marketing programme. The NHS approved company will be looking to extend brand awareness, drive traffic to the site (www.pharmacy2u.co.uk) and increase lead generation for its online doctor service and pharmacy.
The Online doctor provides a fast and discrete service for a wide range of conditions including those that patients may be embarrassed about. The service enables prescription medicines to be ordered and delivered direct to people’s homes if approved by their GP [more…]
Simply Pleasure, The UK’s largest retailer of adult toys, has partnered with ImpactFive (www.impactfive.com) to launch a performance marketing campaign for its online store (www.simplypleasure.com).
Simply Pleasure, which has shops in 30 high streets nationwide, has the largest range of products for the adult market; including toys, gifts, lingerie and clothing. The company will be extending brand awareness and driving traffic to the Website through its partnership with ImpactFive.
It will be using ImpactFive’s premium affiliate network for the adult industry to launch a performance marketing campaign for Simply Pleasure’s extensive product range. [more…]
AffiliRed, today announced the winners of the AffiliRed Awards which rewards excellence in performance marketing for the travel and tourism industry. See http://www.affiliredawards.com/en/the-winners.
Now in its 2nd year, the awards symbolize and celebrate AffiliRed’s recognition of clients who have been outstanding in the management and profitability of their affiliate campaigns. [more…]
The Best Time To Start A Business Is During An Economic Downturn. Or Put Another Way, Now By Paul Bryant, managing director of Setup A Company
The thought of starting a business now would seem to many a bad idea indeed. These are the days of austerity, surely we need to keep our heads down, take stock of what we have and bide our time until this is over. The reality couldn’t be further from the truth. The best time to start a business is during a downturn. In other words, if you’re thinking of starting a business, there couldn’t be a better time than now. So, let me explain. [more…]
Palladium Hotel Group, the global corporation with hotels in major destinations across the world, has partnered with AffiliRed to launch its online performance marketing campaign. AffiliRed (www.affilired.com), which specialises in performance marketing for the travel and tourism sector, will be targeting global markets through itsnetwork of affiliate partners.
Founded in 1970, Palladium Hotel Group (www.palladiumhotelgroup.com) has more than 50 hotels operating across its consortium of brands. These include; The Royal Suites and Palladium Hotels & Resorts as well as Fiesta Hotels, Mallorca Rocks Hotel and Ushiaia Beach Hotel, three of the most popular destinations for young holiday makers in the UK. The partnership with AffiliRed will see these key brands launch individual performance marketingcampaigns across AffiliRed’s high impact networks.
MoreNiche, (www.moreniche.com) the premium affiliate network for the health and beauty industry, has appointed Kirstie Eager as head of client services.
MoreNiche, the premium affiliate network for the health and beauty industry (www.moreniche.com), today announced it is reinvesting £2M of pre-tax profits for 2012-2013 into the company as it develops new projects for the affiliate business.
MoreNiche currently has over 190,000 affiliates operating in the health and beauty market and works with a number of specialist ecommerce companies including Evolution Slimming. MoreNiche, which offers rates of up to 40% for its affiliates, has completed commission payments in excess of £20M since trading in 2008.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.