Contributing Editor
New brand positioning, identity, strategy and name, developed in collaboration with Start Design, puts Key Group in a position to develop the £77bn later life lending sector to help more people finance a better retirement
New research from Differentology unveils consumer appetite for VoD subscription services
New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting [more…]
New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.
Movers & Groovers
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.
MAAG’s Festival of Happiness brings on board charity partners and industry leaders to change the way that marketing agencies deal with mental health.
Marketing Agencies [more…]