Contributing Editor
New brand positioning, identity, strategy and name, developed in collaboration with Start Design, puts Key Group in a position to develop the £77bn later life lending sector to help more people finance a better retirement
New research from Differentology unveils consumer appetite for VoD subscription services
New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.
Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting [more…]
New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.
Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Movers & Groovers
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.
MAAG’s Festival of Happiness brings on board charity partners and industry leaders to change the way that marketing agencies deal with mental health.
Marketing Agencies [more…]
Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners
This is something the company has to know how to do if you want to create curiosity in your products and draw more customers: create feedback and get a bunch of product reviews.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
Nothing is worse for staff wellbeing than a 
I may not believe you if you say that you have never been bothered by poor signals during a phone call.
Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in.
Meetings PR has changed significantly since the pandemic and lockdown began. 
Never before has the brand reputation mattered so much.
Getting the top rank position on Google is very difficult.
The electronics industry tends to be at the forefront of