Contributing Editor
New brand positioning, identity, strategy and name, developed in collaboration with Start Design, puts Key Group in a position to develop the £77bn later life lending sector to help more people finance a better retirement
New research from Differentology unveils consumer appetite for VoD subscription services
New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.
Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting [more…]
New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.
Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Movers & Groovers
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.
MAAG’s Festival of Happiness brings on board charity partners and industry leaders to change the way that marketing agencies deal with mental health.
Marketing Agencies [more…]
Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.