Contributing Editor
New brand positioning, identity, strategy and name, developed in collaboration with Start Design, puts Key Group in a position to develop the £77bn later life lending sector to help more people finance a better retirement
New research from Differentology unveils consumer appetite for VoD subscription services
New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.
Brandpie creates powerful social media campaign to end silence around PSP and CBD and inspire hope amongst those with the condition.
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting [more…]
New research from George P. Johnson reveals growing investment in mobile and the impact it is having on brand experience
New research out today reveals the vast majority (92%) of C-Suite decision makers at brands are investing more in mobile technologies this year, aiming to respond to the high benchmarks mobile-first businesses are setting when it comes to consumer experience.
Creative agency Initials today announces the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialized approach to optimizing digital and technology infrastructure for its clients.
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
Movers & Groovers
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team.
Joining the growing team, Jones brings with her significant experience from her time at Amazon in the roles of Brand Specialist and AVS Team Leader.
MAAG’s Festival of Happiness brings on board charity partners and industry leaders to change the way that marketing agencies deal with mental health.
Marketing Agencies [more…]
Strategic brand consultancy Brandpie creates new name, logo and brand strategy for GC Partners
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. 
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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