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Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by on November 17, 2016

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]

“Why brands need to rethink what matters to new mums”  … Ellie Gauci, PSONA

“Why brands need to rethink what matters to new mums” … Ellie Gauci, PSONA

by on September 9, 2016

Motherhood is a beautiful thing. A quick delve into the Google Image archives for ‘new mums’ and you’re sure to be overwhelmed by pink cheeks, tiny knitted boots and fresh-faced women warmly caressing blue-eyed babies.

Brands targeting the new mums category are often guilty of seeing motherhood through rose-tinted spectacles, and therefore alienating their audience. On the flip side, in trying to empathise with new mums, they can also tread a step too far. Take the Mumsnet backlash to SMA’s ‘You’re Doing Great’ ad, for instance. Angry parents took to the online forum to vent their frustration about a brand that had failed to accurately represent their experiences.

[more…]

UKTV appoints Matrix for first official Red Dwarf merchandise in 10 Years as new series launches

UKTV appoints Matrix for first official Red Dwarf merchandise in 10 Years as new series launches

by on September 8, 2016

London: UKTV and Grant Naylor Productions have granted the merchandise rights for Dave’s Red Dwarf XI to product design and procurement specialist, Matrix. Matrix, in [more…]

“4 ways design can pique consumer interest and maximise ROI”

“4 ways design can pique consumer interest and maximise ROI”

by on August 5, 2016

By John Murphy, Creative Director, Hark Creative

Design has the power to define and shape consumer perceptions. Trust between designers and clients strikes at the heart of all powerful creative, while a measured collaboration between product, packaging and marketing helps ensure a holistic approach to design.

Design tends to be an under-employed asset, but if used correctly it can unlock the true potential of a marketing campaign. In today’s connected landscape it’s an integral part of how we share, relate to and understand products. [more…]

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw

by on July 14, 2016

By Niki Macartney, strategy director at Southpaw

Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for those found to be in decline.

It’s vital to recognise, however, that many comebacks fail simply because the expectation is that marketing alone can be the saviour.

Download Southpaw’s Fading Brands report here [more…]

4 Ways Design can Help Brands Stand Out to Millennials

by on July 4, 2016

Millennials are harder to pin down than any generation that’s gone before, with many a column inch devoted to figuring out what they really want [more…]

Original Source has appointed Hark Creative to launch a new range of moisturising Shower Milks

Original Source has appointed Hark Creative to launch a new range of moisturising Shower Milks

by on July 1, 2016

Original Source, the PZ Cussons-owned, naturally intense shower brand, has appointed Hark Creative to launch a new range of moisturising Shower Milks that bring a fruity moisture boost to morning beauty routines.

Packed with vegan milk extracts, natural moisturisers and 100% natural fragrance to help transform skin, the products are being rolled out in major UK supermarkets and high-street beauty stores.

Hark was briefed to devise pack designs that would instantly communicate the milky, moisturising point of difference of the new range.

[more…]

Globant presents two new platforms to its proprietary industry software delivery model

Globant presents two new platforms to its proprietary industry software delivery model

by on June 23, 2016

SOP addresses demand for customizable digital platform with SaaS style pricing model

Globant presents two new platforms to its proprietary industry software delivery model, “Services over Platforms” (SoP).

The company introduced earlier  the initial SoP portfolio, which included StarMeUp, an employee engagement platform; and I AM AT, a mobile technology platform focused on gaming and social media; and now adds two new platforms: Acamica, an e-learning technology platform; and Collokia, a machine learning-collaboration algorithm for employees. [more…]

Globant Recognised as Worldwide Leader of Digital Strategy Consulting Services by IDC MarketScape report

Globant Recognised as Worldwide Leader of Digital Strategy Consulting Services by IDC MarketScape report

by on June 15, 2016

 London: Globant, a digitally native technology services company focused on creating digital journeys, has been named a “ Leader” in the IDC MarketScape report: Worldwide [more…]

ignis launches first Fuller’s Kitchen multichannel campaign to drive food offering

ignis launches first Fuller’s Kitchen multichannel campaign to drive food offering

by on June 15, 2016

London: Marketing agency ignis has devised a multichannel campaign to promote Fuller’s Kitchen, the food offering of Fuller, Smith and Turner PLC, the London brewer [more…]