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Hollywood & the Candidate Experience Mapping by Bryan Adams, CEO & Founder, Ph.Creative

by on December 22, 2015

Bryan Adams, CEO & Founder, Ph.Creative

In 2014, Virgin lost 7,500 customers as a result of direct candidate rejection or poor candidate experience. Through market research and analysis we were able to put a price on this figure: 7,500 lost customers translated to roughly £4.4m in lost revenue.

The question remains: what can brands do to tackle the widespread issue of consumer loyalty after poor candidate experience?


Movers and Groovers : Acuity hires Ian McCawley as MD to unite PR and new business

by on December 14, 2015

London, 14 December 2015: Acuity PR, part of Ingenuity, has appointed former Marketing Week deputy editor Ian McCawley as Managing Director.

McCawley joins from Limelight where he was Client Services Director. He spent 10 years in journalism with publishers including Centaur, where he was also deputy editor of Precision Marketing and Data Strategy. [more…]