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Waitrose holds title for strongest Christmas campaign

by on December 15, 2016

With the holidays fast approaching, annual research from email service provider, Mailjet, has revealed that Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year.

With a total score of 21.3 points out of an available 29.0, this marks the second consecutive victory for Waitrose in the study carried out by marketing experts at Mailjet. This year’s success also represents a significant improvement on Waitrose’s performance from last year, rising by 10% overall.

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comparethemarket.com partners with Disney’s Frozen to release two new toys

comparethemarket.com partners with Disney’s Frozen to release two new toys

by on December 15, 2016

Latest .... comparethemarket.com has teamed up exclusively with Disney’s Frozen to reveal two new meerkat toys that will melt the hearts of the British public this Christmas.

The release of the toys marks the return of the nations’ favourite meerpup Oleg and the introduction of his best friend Ayana. Oleg was last seen on Christmas Day two years ago when Aleksandr and Sergei bid him farewell in Africa, devastating the nation. Now back, the adorable new Oleg toy is dressed as Olaf the snowman in a cute onesie, with Ayana dressed as Elsa complete with magical snowflake and princess dress. [more…]

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

Up-and-coming lingerie firm Bluebella gets a £1m boost to conquer US

by on December 15, 2016

Up-and-coming lingerie brand Bluebella has raised more than £1million by crowdfunding to expand into the US.

The firm, which is fronted by Queen drummer Roger Taylor's daughter, Tigerlily Taylor, more than doubled its initial target of £500,000.

It said the extra money would enable it to raise its profile through direct marketing and PR – with its ultimate goal being to sell 10,000 bras a month.

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Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

Forgotten the Baileys, Santa? New home delivery service from thebar.com and Deliveroo brings the true spirit of Christmas

by on December 14, 2016

Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo.

Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a twist. [more…]

Black Friday mobile shopper data from Adjust

Black Friday mobile shopper data from Adjust

by on December 14, 2016

A study released today by Adjust shows that Black Friday is a considerably bigger day for mobile shoppers in Western Europe than in North America, contrary to popular expectation since Thanksgiving is only celebrated in the US.

The study shows that while ecommerce apps saw an average revenue boost from American users of 49.9% above a typical Friday in November, this boost was exceeded in multiple by Western European countries, such as Germany (75.6%), France (74.7%), Belgium (79.9%) and Switzerland (73.9%). [more…]

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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Customer generation business, Lead Tech to create 70 new jobs following move

Customer generation business, Lead Tech to create 70 new jobs following move

by on December 13, 2016

(L-R) Nigel Borwell and Paul Walsh, founders of Lead Tech.

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale.

Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business Park, Pool-in-Wharfedale.

Lead Tech works with financial services companies, like RBS, Metro Bank, Hitachi, Tilney Bestinvest, Aldermore and St James Place, connecting them with new customers using a combination of digital marketing, innovative technology and human interaction.

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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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This Christmas surprise someone with a message in a Coca-Cola bottle

This Christmas surprise someone with a message in a Coca-Cola bottle

by on December 12, 2016

Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises.

Inspired by them, Coca-Cola created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle, which will be seen during the Holidays throughout Central and Eastern Europe. [more…]