James
Leading customer acquisition and engagement agency, STACK, has appointed Caroline Deput as Planning Director, marking a significant step in the growth of the agency.
Deput will take up her new position with immediate effect, reporting into James Champ, Chief Strategy Officer who was appointed in January this year.
Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, and as a result, are inhibiting business growth, draining productivity and wasting resources.
According to the research, business productivity is taking a significant hit with almost half of European employees (48%) reporting that they have lost a contract all together due to office tasks going wrong, and one in three (33%) have been forced to cancel a project due to the same problem—highlighting a significant area of concern for businesses
Download the full findings from the report here: https://blogs.adobe.com/digitaleurope/files/2016/12/Adobe-Document-Drain-Survey-vFINAL.pdf
Save the date: dotmailer’s 2017 Summit to set the scene for the future of marketing
The inaugural dotmailer Summit will open its doors on 1st March 2017 to the marketing community keen to learn from the very best in the industry. Held at the Grange Tower Bridge Hotel London, the one-day international event will be a conference based around industry leadership, constant innovation and building tomorrow’s email marketing landscape.
The summit promises to engage audiences with an agenda of inspirational speeches, big-brand success stories, panel debates, hack sessions and demo pods exploring the themes of customer experience, brand development and the future of marketing, e-commerce and improving digital talent.
Early bird tickets are available for £149.99+VAT before 23rd December 2016.
UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.
A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.
However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]
Boris Becker, the six-time Grand Slam winner and former world number one tennis star, has been unveiled as a brand ambassador for Anakena, the new Chilean wine brand in the UK. Launched just six months ago, Anakena is already the fifth best-selling wine brand from Chile.
This announcement further strengthens Anakena’s presence in tennis, complementing its existing partnerships with British Tennis and world number one doubles player, Jamie Murray.
Must admit, I have never seen Boris happier ...editor [more…]
Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index [1] – [more…]
Filling in blanks and searching through family trees has always been an interesting past time, but thanks to technology, more people than ever now have [more…]
Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a [more…]
McGarryBowen has created a set of Brexit-themed crackers for the Guardian, aimed at putting a lighthearted, satirical spin on the Christmas tradition.
The crackers contain cheeky prizes themed around the key issues of the referendum debate - for example, toys inside include a yo-yoing pound and a toy Brexit bus, where you can play with promises to fund the NHS. The crackers also feature a miniature EU jigsaw, where you can piece together a map of the European Union and try and make the UK fit and there’s even a tiny, miniature book of Brexit plans, containing Britain’s entire exit strategy, though you might struggle to read it.
Pic is Sean Mallon, CEO of Bizdaq
472,000 small business owners will be working every day over the Christmas holidays without a single day off, according to a survey commissioned by business for sale marketplace, Bizdaq (www.mybizdaq.com).
- No rest for small business owners over Christmas - 472,000 small business owners working every day over the holidays
- Cost of employing staff a growing issue – 2.3 million small business owners not hiring additional staff due to rising costs of employment
- Apprenticeships not considered an option - Only 14% of small businesses are planning to take on an apprentice in 2017
- Holidays throughout year sacrificed – small business owners are taking 11 days less holiday per year compared to full time workers’ holiday entitlement
- Small business owners in the North working more over Christmas – small business owners in the North will work an average of 1.4 days more over the ten day period
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.