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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

Glassbox Digital – Gartner predicts 20% of brands will have abandoned their apps by 2019

by on December 6, 2016

Yaron Morgenstern, CEO at Glassbox

Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.

Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.

[more…]

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

by on December 6, 2016

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public holiday, according to new data released today by lastminute.com group.

lastminute.com group’s recent booking data hows that as many as one in ten Spaniards (11%) and Italians (10%) who have booked to travel through the site will be London-bound this weekend. [more…]

S4M enables mobile targeting at the world’s 30 most frequented airports

by on December 6, 2016

S4M, a mobile ad tech company announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural [more…]

ifolor tap into the eventful moments of heartbreak and divorce in comedy films for Christmas

by on December 5, 2016

A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding guest and a clever, young girl seek to change their lives with the help of a photobook.

[more…]

Russian space tech unlocks online video ‘dark matter’ for brands

by on December 5, 2016

Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.

Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]

Anyone for slippers?

Anyone for slippers?

by on December 5, 2016

Whatever your height, whatever your age, everyone loves a great pair of slippers to pad about in at home on winter evenings.

If you’ve looked around, you’ll know that there isn’t much of a slipper selection out there above a size 12. Tall guys looking for large size men’s slippers this winter might like to take a look at the choice of styles available from Walktall.

If you’re looking for fun, contemporary styling plus great value, check out the choice of styles from the humourously named Bedroom Athletics brand. Their faux fur slip-ons and bootees look really toasty! All available at £25.00.

[more…]

xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by on December 2, 2016

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Co-op’s Christmas campaign from Leo Burnett focuses on giving back to the community

Co-op’s Christmas campaign from Leo Burnett focuses on giving back to the community

by on December 2, 2016

The Southport lifeboat crew who feature in the Co-op Christmas ad.

Every time its members buy Co-op products they earn money for causes local to them.

This is encapsulated in the phrase: “Something for you, something for your community”, which demonstrates Christmas #TheCoopWay.

TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. But we are asked to imagine, too, whether buying food that also helps the community would make us feel even more Christmassy.

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Fiat challenges consumers to see new Fiat 500X and Fiat Tipo models ‘differently’ in new experiential campaign

by on December 2, 2016

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials.

The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and Friday (01-02 December).

The ‘See Things Differently’ campaign challenges existing consumer perceptions of the cars, and encourages them to see them in a new light. Activity highlights that while the new Fiat 500X may belong to a family of smaller vehicles, it offers the state-of-the-art technology of a compact SUV, while retaining the iconic Fiat 500 style. The Fiat Tipo is highlighted for its vast range of features yet competitive price tag, challenging perceptions that low price doesn’t have to mean low specification.

[more…]