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Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]