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Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

by on July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

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LiveRamp now available to publishers

LiveRamp now available to publishers

by on July 19, 2017

Provides Publishers access to People-Based Marketing Budgets

Provides Publishers access to People-Based Marketing BudgetsLatest:  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.

This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]

Performics deepens Acxiom partnership in UK with LiveRamp integration

Performics deepens Acxiom partnership in UK with LiveRamp integration

by on July 13, 2017

London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.

This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.

https://www.acxiom.com or https://www.liveramp.com

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Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing

by on July 3, 2017

Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries.

Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing services and ongoing technical support and maintenance. To deliver, they will be targeting those looking to purchase retirement properties and key influencers in the decision process, such a friends and family members. [more…]

LiveRamp launches people-based search for omnichannel marketers

by on June 14, 2017

Enhances marketers’ ability to leverage CRM data in Google Customer Match

LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.

The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]

Movers & Groovers: LiveRamp UK expands team as high demand for data onboarding continues

by on May 31, 2017

Latest.LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding services and omnichannel identity resolution, has made two senior appointments to its UK Sales team following dramatic growth in demand for its platform.

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Amaze One’s Sarah Hooper appointed to BIMA council

Amaze One’s Sarah Hooper appointed to BIMA council

by on May 30, 2017

Latest : Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council.

BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry. [more…]

Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

Event Concept | Veevers Carter to unveil experiential installation at RHS Chelsea Flower Show 2017

by on May 15, 2017

The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together key exhibitions including: Plant of the Year, Master Grower, the RHS Photographic Competition, and RHS Garden Advisory. The aptly titled, The RHS Experience will be unveiled within the Great Pavilion at the RHS Chelsea Flower Show, 23rd-27th May. [more…]

The Mix launches the Boomer Pitch Competition at Sheffield Doc/Fest

by on March 24, 2017

Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.

Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.

Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.

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Prosciutto di San Daniele Launches Global Digital Platform ‘Chef Talks’ in collaboration with UK’s top culinary experts

by on March 8, 2017

First in series features Michelin Starred Angela Hartnett MBE

 
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di [more…]