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Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.
The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.
Provides Publishers access to People-Based Marketing Budgets
Provides Publishers access to People-Based Marketing BudgetsLatest: LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the availability of LiveRamp’s platform to publishers.
This solution allows publishers to better monetise their audiences by supporting brands' people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent experience across channels. [more…]
London, 13 July 2017 — Today, it was announced that Performics, the performance Marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom.
This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp™, which will harness its omnichannel identity resolution offering.
Leading UK retirement housebuilder McCarthy & Stone appoints Delete for Search and Display Marketing
Following a three-way pitch, the UK’s leading retirement housebuilder, McCarthy & Stone, has appointed digital agency Delete as their ongoing strategic partner to manage and deliver all search marketing campaigns to help drive brand awareness and increase prospect enquiries.
Delete’s main objective is to drive enquiries and sales leads by providing PPC, SEO, Display Marketing services and ongoing technical support and maintenance. To deliver, they will be targeting those looking to purchase retirement properties and key influencers in the decision process, such a friends and family members. [more…]
Enhances marketers’ ability to leverage CRM data in Google Customer Match
LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform.
The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver more engaging and personally relevant advertising to customers. [more…]
Latest.LiveRamp, an Acxiom® company (NASDAQ: ACXM) and leading provider of data onboarding services and omnichannel identity resolution, has made two senior appointments to its UK Sales team following dramatic growth in demand for its platform.
Latest : Amaze One, the CRM agency born from a fusion of digital creative experts, today announces that Sarah Hooper, CRM Divisional Director, has been appointed as a member of the BIMA council.
BIMA council members set the agenda for the digital community across the UK, and Hooper has been selected specifically for her expertise and insight into CRM, as well as her passion for using CRM to forge meaningful relationships with customers and help futureproof the industry. [more…]
The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.
The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together key exhibitions including: Plant of the Year, Master Grower, the RHS Photographic Competition, and RHS Garden Advisory. The aptly titled, The RHS Experience will be unveiled within the Great Pavilion at the RHS Chelsea Flower Show, 23rd-27th May. [more…]
Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.
Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and Doc/Fest.
Five filmmakers will have the chance to pitch at the Festival and two winners will walk away with a £5,000 commission to produce a short film that will help to dispel myths about, and look afresh at, what it means to be a Baby Boomer.
Having identified that Baby Boomers (people age 55 to 70 years old) are often labelled as out of touch, set in their ways and adverse to change - The Mix is seeking to invest in ideas that will harness the power of documentary film-making to challenge these stereotypes and present fresh insights through bold, distinctive, character-driven stories.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
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