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Movers and Groovers: LIFE significantly expands creative offering with raft of new hires

by on February 23, 2017

Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively.

These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks. [more…]

Amaze One leads the charge to ‘humanise’ CRM

Amaze One leads the charge to ‘humanise’ CRM

by on February 21, 2017

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM [more…]

Is your cause being shouted down at Christmas?

by on January 31, 2017

New research highlights highly competitive nature of December charity TV ads
 
London, 31 January 2017: Charities at Christmas could be missing out on valuable [more…]

Movers and Groovers: Acxiom announces global data team .. Marc Fanelli, Chandos Quill and Karen Caulfield

Movers and Groovers: Acxiom announces global data team .. Marc Fanelli, Chandos Quill and Karen Caulfield

by on January 23, 2017

Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division:

Marc Fanelli, Chandos Quill and Karen Caulfield. [more…]

Movers & Groovers: Acxiom appoints Steve Martin as VP and Managing Director of Consulting and Analytics Europe

by on January 16, 2017

Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.

[more…]

The Curve Group appoints Limelight to raise awareness amongst HR Directors

The Curve Group appoints Limelight to raise awareness amongst HR Directors

by on January 12, 2017

Specialist B2B PR and communications agency, Limelight has been appointed by talent and recruitment management specialists, The Curve Group to raise awareness of their outsourcing solutions and talent management.

[more…]

Research : The Mix announces partnership with The Marketing Academy

Research : The Mix announces partnership with The Marketing Academy

by on December 19, 2016

Human behavioural research agency, The Mix, has today announced its partnership with The Marketing Academy, as a sponsor of its Alumni Programme. The Mix is the first organisation with a human behavioural research element to partner with the Marketing Academy’s Scholarship Alumni Programme.

The Mix was launched from a passion of its founder, Tash Walker, to understand human behaviour. The Mix is disrupting how research is conducted and seen, challenging brands on the importance they place on understanding consumers. The Mix works with brands including Purina, Organix and Propercorn.

[more…]

TribeCX creates a global community to support ‘CXO’

TribeCX creates a global community to support ‘CXO’

by on December 14, 2016

TribeCX is launching an online community of leading practitioners to provide best practice advice in customer experience. The TribeCX community is committed to developing global CX standards, and support the future development of CX functions around the world with sector specific insight, benchmarking tools and shared learning.

The issue of Customer Experience has become a primary focus in boardrooms. Earlier this year, Temkin Group found that a modest increase in customer experience can generate an average of USD823 million in additional revenue, over three years, for a USD1 billion company.

Customers are purchasing more from these companies, they try more of the their new offerings and are likely to forgive if a mistake is made during the experience

http://www.tribecx.com/

[more…]

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

Movers and Groovers : Delete appoints Philippe Feraille as Client Services Director

by on December 8, 2016

Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.

Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining highly successful, long term relationships with the agency’s growing client base. The role will see him responsible for developing the agency’s ‘Digital Success Framework’ for key client accounts and enhancing the value-focused business partnerships already in place. [more…]