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Movers & Groovers : G2 Joshua boosts senior management team

by on August 22, 2012

Leading communications agency G2 Joshua has bolstered its London management team with two new joiners. The appointments will support the agency’s growing client base and business strategy.

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Fast Track Sailing appointed to deliver inaugural Nord Stream Race

by on August 22, 2012

The Yacht Club of Saint-Petersburg, Russia, sponsored by global energy giant Gazprom, have appointed Fast Track Sailing, a division of CSM Sport and Entertainment, to manage the inaugural Nord Stream Race, a Baltic offshore race starting at Saint Petersburg, Russia and finishing in Greifswald, Germany in October 2012.

The 750 nautical mile, (approximately 1400 kilometres), race is scheduled to start on October 18, 2012. The race will follow the route of the Nord Stream pipeline through the Baltic Sea and will cross the waters of Russia, Finland, Sweden and Germany, bringing together sailors from more than 15 European countries.

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Ybrant Digital leads pilot campaigns on bespoke Facebook mobile ads for clients

by on August 22, 2012

Ybrant Digital, one of Facebook’s® Preferred Marketing Developers (PMDs), are among the first digital media agencies to provide clients with the credible and unique flexibility to place Facebook Ads and Sponsored Stories specifically targeting mobile users, as well as display and video. Having participated in the testing of Sponsored Stories on mobile, Ybrant is now well placed to understand Facebook Ads on mobile, not just on context of Facebook campaigns, but also mobile campaigns.

The ability to target placements is accessible through Ads API companies or accounts with Power Editor access. Ybrant Digital, with its global buying power and scope of knowledge in this market, has put it into practice directly for clients, and has already started running several campaigns in different countries.

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Rakuten’s Play.com quantifies the power of a like on Facebook

by on August 21, 2012

As brand managers across the world seek to quantify the elusive “value of a like” on Facebook, Rakuten’s Play.com today reveals the value to the company of its Facebook fans.

Thanks to support from social marketing platform EngageSciences, Rakuten’s Play.com has analysed the shopping behaviour of its Facebook fans.  [more…]

Women for Women – Listen up, ladies and gentlemen, I know how you can ‘have it all’

by on August 21, 2012

David Robbins writes ......Societies in general -- and men in particular -- have been trying for centuries to work out what exactly it is that women want. I thought I had it cracked back in the mid-1980s: I reckoned they wanted men who were tough, hunter-gatherer types but who could also cook, clean and do the laundry.

I spent a lot of my time in the Belfield Bar at UCD nodding sympathetically as attractive southside heiresses talked feminist theory and, just when I was about to make my move, they went off with a guy they had dismissed as a "classic male chauvinist pig".

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Webtrends announces enhanced social measurement solutions

by on August 20, 2012

Webtrends announced today new updates to social measurement capabilities for its Analytics On Demand product, as well as the availability of comprehensive Social Measurement Solutions.

These innovative solutions combine Webtrends advanced technologies with social strategy, implementation, analysis and optimisation expertise to enable marketers to quickly and simply achieve success in the increasingly critical discipline of social marketing.  For more information about the Webtrends Social Measurement Solutions, visit: http://webtrends.com/products/analytics/social/ [more…]

Crackle brings award-winning mobile app to Windows phone

by on August 20, 2012

Crackle announced today that its award-winning free mobile app is now available for Windows Phones in the UK.

The Crackle App, which offers users a free experience that features ad-supported, full-length and unedited Hollywood films, television series and original series, has been downloaded more than 11 million times since its launch in Spring 2011. www.Crackle.com

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TrekAmerica and Grand American Adventures Appoints Hills Balfour

by on August 20, 2012

The UK’s leading North American adventure specialist, TrekAmerica and Grand American Adventures, has appointed Hills Balfour to lead its public relations strategy for TrekAmerica’s 40th birthday celebrations, along with TrekAmerica’s and Grand American Adventures 2013 brochure launches.

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59% say inbound marketing is more effective vs outbound, yet just 4% have fully integrated

by on August 17, 2012

 

Aprimo®, a Teradata company and a global leader in cloud-based integrated marketing software say that weakening outbound marketing methods see marketers looking to inbound techniques to improve ROI. Yet only 4% say they have fully integrated real-time inbound methods into their sales and marketing initiatives based on Aprimo’s latest research.

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Because appoints Cat Orriss as creative director

by on August 17, 2012

Experiential agency Because has hired Cat Orriss, former creative group head at RPM, as its new creative director.

Orriss left RPM in March and has since been working on her own creative projects in Los Angeles.

She takes over from Because’s former creative director Natasha Blevins, who has chosen to go freelance.

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