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Jacada Appoints Guy Yair as Co-Chief Executive Officer

by on August 17, 2012

Jacada, Inc., a leading global provider of customer service technology designed to simplify the interaction between businesses and their customers, has appointed veteran technology executive Guy Yair as Co-Chief Executive Officer (Co-CEO).

Mr. Yair was previously appointed as Senior Vice President and General Manager, EMEA and APAC in mid-2011 and is now appointed to the role of Co-CEO to share the leadership of Jacada alongside Co-CEO Gideon Hollander.

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Performics Partners with BrightEdge for SEO in 19 European Countries

by on August 16, 2012

Performics, performance marketing leaders from Publicis Groupe, today released results for a 19 country campaign for GM’s Chevrolet brand powered by BrightEdge, the global leader in enterprise SEO, delivering a 41 percent increase in organic search traffic in just three months.

“For managing SEO engagements we have found BrightEdge to be the best solution in the market,” said Richard Kirk, Head of SEO for Performics. “The interface is fantastic – nothing else I’ve seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we’ve made.”

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Red Sky partners with Lisa Stickley London for exclusive Waitrose instore promotion

by on August 16, 2012

Red Sky, the crisp brand, has partnered with Lisa Stickley London to design a bespoke watering can for an instore promotion exclusive to Waitrose stores throughout the UK.

The promotional activity will run for one month from 15 August 2012, highlighted by instore POS, print support in Waitrose Weekend Magazine and further coverage at www.waitrose.com.

INITIALS Marketing is responsible for developing and leading the campaign and facilitating the partnership between Lisa Stickley London and Red Sky.

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Freeview integrates social commerce to help customers choose the right product

by on August 16, 2012

Digital TV service Freeview is to integrate Reevoo’s consumer review solutions into its ‘choose a product’ pages, helping to guide its customers to the right Freeview product for them.  Genuine customer reviews are expected to provide particular reassurance and assistance to less technology-adept customers in what can be a complex choice.

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Mobile display advertising spend soars over 50% during London Olympic Games

by on August 16, 2012

Mobile media-buying data from M&C Saatchi Mobile shows brands and advertisers spent 150% more on mobile ad display prices over the course of the London Games. This was mainly across news and sports websites within UK as brands competed for valuable and highly competitive advertising space.

Highlighting the growth of advertising on mobile devices, principally around the Olympics, Alan Wurtzel, president of research and media development for NBC Universal, said live streaming trebled to 45 million, 3 times the number at the Beijing Games four years previously. This was at a time when smartphones were yet to take a firm position within the marketing mix and tablets were not part of the advertising landscape, at all. In contrast, demand for mobile advertising and social media marketing services helped M&C Saatchi to more than double its pre-tax profits last year.

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“Sweaty in the saddle” / David Pearson, Filmology

by on August 16, 2012

David Pearson,Milton Keynes based director of Filmology, the UK’s leading film and cinema promotions specialist, is preparing to embark on the biggest challenge of his life – cycling 800 miles in just eight days in the searing heat from the North coast of Spain to the Algarve.

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VCCP launches new campaign for BetVictor (video)

by on August 16, 2012

Monday saw the launch of VCCP’s first campaign for BetVictor since winning the business in July 2012. The campaign will run across press and online, as well as being supported by two 30 second TV adverts publicising the company’s football and casino offerings.

The campaign, based on the idea that ‘Nothing should get in your way’ when gambling with BetVictor, sees legendary bookmaker and BetVictor chairman Victor Chandler take centre stage as he tells excitable pundit Maurice, played by English comedian and actor Paul Kaye, to stop hassling him with crazy betting deals and simply go to BetVictor.com for the best odds.  To watch this exciting new work please follow this link.

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Fifteen years of promoting communication across the globe / CLS Communication

by on August 15, 2012

CLS Communication,the largest language services provider in Switzerland, turns fifteen this year. Despite the recent economic tough times, CLS Communication has thrived over this decade and half.

It is a global player that is bringing its expertise in writing, editing and translating to an expanding customer base. [more…]

Easier for consumers to pay by card for services in the home

by on August 15, 2012

Payatrader.com is helping a leading UK Franchise, OvenU, to roll out low cost card acceptance services to its franchisees so consumers can pay for cleaning services in the same way as they would a large business - by credit& debit card.

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